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Best marketers to learn from on Google Plus

Author's avatar By Dave Chaffey 25 Jul, 2011
Essential Essential topic

Who should go in your circles?  A new tool to discover who is worth following and my recommendations

Well, it seems as if Google Plus is here to stay. This chart tells its own story, although Google had a huge head start in awareness that Facebook and Twitter didn’t have originally.

Like many others, I’ve been trying to work out how to best use Google Plus to stay informed. Within Google Plus a big part of this is deciding on who goes in which circles. I’m putting most people more or less well in a “digital marketers” circle, when they add me, but I also have more focused circles which are to help me find out what’s new in the different areas of digital marketing.

A new tool to find out who to put in your circles.

On Twitter, Wefollow - digital marketing example is useful if you’re new to Twitter or researching influencers in a category. The example shows it does identify the most influential, but it is limited by who has submitted themselves to a category.

So, I was wondering when such a tool would appear for Google+. Well, it’s here already and it’s called Group/AS. You can see there is already a group for social media, but few other groups.

I’m sure other tools will be along - do you of any that are more comprehensive?

My circles on Google Plus

This week I’m using the + feature in Google Plus to find people to place in circles. I’m starting with social media commentators and I’ll aim for around 10 in each.

These are the guys I like to follow since their content is fresh, interesting and relevant. They’re “thought leaders” for me. You'll see it's a mixture of gurus and others I learn from on Twitter.

Social media commentators circle

In other categories of digital marketing I know a lot more people in the UK and Europe, but not this one - maybe I don’t go to enough conferences on social media.

+Brian Solis
+Jay Baer
+Michael Stelzner
+Chris Brogan
+Gary Vaynerchuk
+Steve Rubel
+Seth Godin (He doesn't Tweet and he doesn't +, like his style!)
+Michelle Goodall

So do let me know if you think there is someone as relevant as these guys I should be listening too/talking with. TIA!

Web Analytics / Conversion Rate Optimisation circle

Next is Web Analytics - one of my big passions in Digital Marketing since it underpins everything and makes results quantifiable. Here are the top 10 I listen to:

+Avinash Kaushik
+Bryan Eisenberg
+Jim Sterne
+Stephane Hamel
+Brian Clifton
+Eric Peterson
+John Lovett
+Daniel Waisberg
+dan barker
+Pritesh Patel
+Tim Leighton-Boyce

SEO commentators on Google+

+Rand Fishkin
+Matt Cutts
+Danny Sullivan
+Vanessa Fox
+aaron wall
+Mike Grehan
+Dan Thies
+Eric Ward
+Kelvin Newman
+Will Critchlow
+Amanda Davie

Email marketing commentators on Google+

A distinctly European flavour here

+Mark Brownlow
+Loren McDonald
+tim watson - Tim - where are you?
+Kath Pay
+Jordie van Rijn
+Riaz Kanani

Digital marketing strategy commentators

These are the generalist digital strategists like me and probably you, who try to keep tabs on everything!

+Danyl Bosomworth
+Mike Berry
+Richard Conyard
+Rene Power
+Mike Teasdale
+Avinash Kaushik
+ashley friedlein (not here yet?)
+richard sedley (I know Richard wants an invite)

To find me on Google + I’m here: +DaveChaffey

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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