A three-step process for brainstorming, collecting and refining your keyword list

Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what people are really searching for online. It’s a simple yet fundamental task that serves as the foundation for any small or complex project. Effective keyword research removes the guesswork and provides a level of objectivity based on real user behaviour. I’ve often been confronted with requests to use certain words or phrases because they seem right or align neatly with a particular brand positioning. But when we’re creating content that we want to surface in search, we must mirror the language of our customers.

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Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived

Since Google announced the 'broad update' in August, leading brands have seen some significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.

This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX

— Google SearchLiaison (@searchliaison) August 1, 2018 Five months on and, whilst the volatility may have calmed down somewhat, there are still major…

Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler

It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine being able to hoover up traffic and generate leads and sales on autopilot. As nice as that sounds, I’m sure you’re dreading the thought of creating lots of content and tackling the technical side of SEO for multiple web pages for years to come. You’re not alone. It’s one heck of a commitment… … or is it? Because, actually, things have changed and you might be in luck. Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler for business owners and digital marketing managers everywhere. In this post, I’m going to reveal why. I’ll discuss why…

Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim

Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim. As such, if you are running an online business then having a strong content marketing strategy is of utmost importance. When it comes to SEO, specifically, Long-form content has a greater impact compared to Short form content. This is because most Long form blog posts are detailed articles that not only help improve audience engagement but also helps generate more traffic and social shares. Longer content also has a direct correlation to higher search ranking, as corroborated by various studies. Thus, if you are in the midst of building a content plan for…

Learn how to ensure your content gets discovered

Ever work on a single important article for weeks on end?  Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know how it goes. Anyways, after all of that work, you finally click “publish” and sit back. 24 hours later, you login and see zero likes and zero shares, a crushing defeat. Sound familiar? Trust me, you’re not alone. Far from it in fact. Nowadays there are over a billion webpages available to web traffic. Even more shocking, a staggering 2 million articles are published daily. As you might imagine, standing out can be a bit of a problem. Unfortunately, there’s no quick fix. But there is an important first step that you’re…

Learning How to Construct a Keyword-Savvy SEO Strategy

For SEO professionals, keywords are the foundation of every tactic and digital marketing initiative we perform. If you’re looking for a stronger understanding of how SEO strategy works – you’ve come to the right place. In the blog, we’re going to break down the elements of a digital marketing strategy and emphasize how to optimize your website’s “on-site” copy for search engines. At this halfway point in the year, it’s time to assess how well your keyword strategy is contributing to your organic search rankings and site traffic performance – and most importantly, how you can improve it for the remainder of the year. 

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A detailed guide to scaling SERP rankings using competitor analysis

Every time search engine optimisation comes up in discussions with colleagues or clients, the first thing I do is place a mental bet on how quickly the chat is going down the rabbit hole. There is absolutely no denying the importance of SEO. No matter how much runway you think you have with PPC to fuel your business’ needs, sooner or later you’ll want to incrementally reduce the cost of acquiring users at the top of the funnel. What’s that thing about rabbit hole again? There are numerous factors (some say over 200) that Google takes into account to decide where your page ranks for a given search query. If you go about optimising each of these factors, it is going to take you a whole lot of time before each piece of content goes out into the world. Either that, or…

Creating great assests should be the cornerstone of your SEO strategy. Here's how to make them without going mad.

Is it getting difficult to come up with a new topics for your blog posts? Do you struggle to write even 500 words a day? Or maybe writing too much has taken a toll on you. Yet you carry on, trudging through word after word because you want backlinks, to get backlinks, you need content. What if I told you that it’s possible to create outstanding content without any writing? As I’ll show you below, there are tons of linkable assets you can create without ever stringing together more than a paragraph.

What are Linkable Assets?

First, let’s answer a simple question: what exactly are “linkable assets”? Linkable assets are essentially high quality content pieces you can use in your outreach to get links, or to attract links naturally. Think of them as parts of your website that…

How to make sure Google knows about your content

Even if you’re arachnophobic, there’s one kind of spider you want on your website. Search bots. These ‘spiders’ crawl through your pages looking for what to show search engine users and save a cached image of what they find. When someone enters a search query, results are pulled from content the bot has cached. Without search spiders, your site is invisible to Google, Bing, Yahoo, and other search engines. Wrap your head around this: Google has more than 39 billion webpages cached. That number took a sharp dip starting in early June, 2016 (down from a peak of nearly 52 billion indexed pages in May, 2015), but it’s still huge. That’s one of the reasons Google doesn’t cache EVERYTHING. Another is quality – the search engine policies what it shows. Link farms, spam, and black hat SEO often land sites on blacklists.…

The Basics Of SEO Copywriting: How to write for search engines and get more traffic

Once upon a time, people were the only possible intended audience for a piece of writing. Sure, you could run it by your dog for a bit of creative input, but his opinion was rarely useful, and invariably involved the addition of ‘woofs’ at inappropriate points. Now we write for machines as well as humans. Not as all-powerful overlords (well, maybe a little), but as gatekeepers determining what content is worthy to be seen by their fleshy counterparts. Before you can get your content where it can do some good – in front of your customers' eyes - it must first be judged and assigned a ranking. This ranking shows how relevant the search engine thinks your web page is for the search term that has been entered. And it determines when your web page will be shown,…

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