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Why page load times are critical for SEO success [Infographic]

Author's avatar By Robert Allen 08 Jul, 2016
Essential Essential topic

How to Increase Your Website’s Speed And Ultimately Your Conversions

The time that it takes your website to load is one of the most important factors your online business will face. Literally every second counts as even the smallest of delays can cause customers to go somewhere else.

Today we’ll look at just how much your site’s speed affects your bottom line and how you can lower loading times with quick and easy fixes.

Logic may dictate that another second of loading time is worth it for a great web design, users today are more interested in how fast your website loads. A slow website will kill your conversions faster than anything else. Not even an amazing digital marketing strategy can save a slow website.

You may know how to create a blog, but if you want it to be successful, it has to be fast. Consider these compelling reasons why you should be focusing on making your website as fast as it can possibly be:

  • Page speed is a ranking factor in Google’s eyes
  • 47% of web users expect a site to load in two seconds or less
  • 40% of people will leave a site if it takes more than 3 seconds to load
  • A 1 second delay in loading results in an average drop of 7% in conversions.

It’s scary to think about how quickly a site can lose sales over something as simple as speed. Check out the infographic below from OnBlastBlog to learn how you can improve your loading times today and let us know how it helps you in the comments!


Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

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