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Organic Vs PPC: The view from the consumer

Author's avatar By Robert Allen 20 May, 2016
Essential Essential topic

The best way to justify investment in organic SEO is the fact your customers don't trust ads

The infographic from seotraininglondon shows just how important ranking well organically is for your business. Consumers are far more likely to trust links that aren't ads. People think organic search results give answers that are more relevant, and are thus more likely to click on them. Only 28% of people think organic results are more reputable than Ads, so in terms of reputation PPC may not be such a bad thing after all.

Check out the infographic based on 1,000 respondents to an SEO survey. It's perfect if you need to justify increased spend on organic SEO to a manager.

how do consumers feel about google ressults


Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

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