Recommended link: Eenox introduction to Qube
We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, launched this week by France-based company Eenox that enables better geographical tracking of how offline ads like posters drive response.
According to its developers, Eenox Qube is the first QR code tracking solutions to provide geolocalisation support using the HTML5 API.
The solution tracks specific geolocalisation informations such as a latitude and longitude using either GPS information or either IP location method. Users have the option of disclosing their location, for example, on a basis of 100 scans the system can show that 78 scans have been geolocalised, 18 users refused to provide their positions, and 4 positions where unavailable for technical reasons.