New, exclusively for members
Free Personalized Learning Plan
Find the resources that are right for you with a personalized learning planGet started
In a recent report by ComScore measuring the percentage of time the average user spends using messenger apps versus all other mobile activity found that people outside the USA, UK and Canada spend significantly more of their time on mobile using these apps. The messenger apps included in the report were the 5 key apps globally, Facebook messenger (with over a billion installs on Android - who doesn't have this on their phones), WhatsApp (and this one), Line, WeChat & QQ messenger.
These 5 apps share 1.4% of all mobile minutes in the USA and 2.3% in the UK, but when you compare that against 15.8% in Mexico and 14.9% in Indonesia the difference is staggering.
This does provide marketers who promote their products and services on a global scale with an opportunity to capitalise on this hyper-engaged audience. Facebook messenger and WeChat both have advertising platforms for you to promote your content to audiences you may not already be targeting within your existing marketing strategy. To use this platform to potential customers outside the USA, UK and Canada could pay dividends for your business. Why not give it a try with a small ring-fenced budget to test if this would be a viable option for your marketing mix.
By Patrick Kelly
I’m the Senior Digital Marketing Manager at Smart Insights. I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
Start the discussion on our community and social networks
Recommended Blog Posts
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..