Mobile growth predictions to support your mobile marketing strategy
Research value: [rating=5]
Our commentary: I'm sure you noticed the tremendous growth in 2010 of use of smartphones, tablets and the popularity of mobile apps. If you're creating a business case for investment in mobile phones we hope this alert about future predictions of mobile usage will be useful to highlight some data to suppport your arguments.
What's most interesting to us is how the trend to smartphone and tablet usage results in a lot more use of mobile networks. This is highlighted by this graphic.
Another point is that we don't seem to be near saturation. These statistics on mobile growth by region show sustained growth across all markets:
Don't believe the mobile hype!
It's always right to treat self-serving research with caution. I think that here the main point to remember is that many users will continue to access the web via their desktop PCs. In 2011 most companies I talk to still have a tiny proportion of their web traffic via mobile searches - it's usually much less than 5% - so it's worth checking your analytics for mobile usage first and foremost. It's also worth checking the new Google Keyword Tool for mobile search volumes. But of course there are other opportunities to research your audience directly through your own or others Mobile apps - see statistics. The research also shows that the current global number of mobile-only Internet users is currently tiny (c14 million) although this is forecast to grow to 780 million by 2011. So many mobile users currently have other means of accessing the web.
Our summary of 2010 mobile usage statistics
- Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row
- Mobile network connection speeds doubled in 2010
- Smartphones represent only 13 percent of total global handsets in use today, but they represent over
78 percent of total global handset traffic
Our summary of future mobile usage predictions
- Global mobile data traffic will increase 26-fold between 2010 and 2015
- There will be nearly one mobile device per capita by 2015
- Two-thirds of the world’s mobile data traffic will be video by 2015
Recommended link: Mobile usage statistics
Readers may also be interested in this Feb 2011 whitepaper from Comscore on mobile statistics.