According to Content Marketing Institute, more than 80% of B2B marketers and more than 70% of B2C marketers used content marketing for their online businesses last year. The results of this investigation have been published in B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends ? North America and proved the fact content marketing tactics become a significant part of successful marketing strategy.
More than 50% of B2B marketers plan to increase content marketing spending in 2015; they are ready to accept the challenge and start awesome content creation, distribution, optimization, analyzing and managing. It often happens that content creation and development is not a core skill for a marketer, and it can be quite difficult to cope with. The solution is obvious: outsource content writing services to fill the gap between the need to use content marketing and your ability to create and manage it.
Of course, there is a lot more to content marketing than copywriting as suggested by the Smart Insights Content Marketing Matrix. However, for many businesses, especially in B2B copywriting for blogs and whitepapers is a core part of content marketing.
Before choosing and hiring a good outsourced writer to help your online business with content, decide what content marketing elements your brand needs. As far as you understand, content marketing is not a simple text writing for your business website's blog or social media profiles: if you want to generate leads, set your brand apart, generate more traffic and boost sales, you should pay attention to all core elements of content marketing and take them all into consideration.
Depending on your content strategies and organizational goals, your online business may need:
To get a clearer idea of what each above mentioned element includes, check the table from Third Door Media Content Marketing Tools 2015: A Marketer's Guide:
Hiring a good outsourced writer or an outside agency to help you with content creation is not an easy task indeed. Before you choose one, several aspects should be kept in your mind. They are following:
Where to find copywriters?
It will depend on what you need from them (check all content marketing elements again). Hundreds of great authors are waiting for you online, but it does not mean all of them will give you what you want. Freelance websites, students and academic writers, professional vendors ? they all can be good options for a marketer:
Content marketing is an integral part of online business strategies today, and it becomes more and more complicated for marketers who want to succeed, stand out and beat their competitors. Outsourcing content creation for your online business can provide numerous benefits, such as:
Times change, relations between brands and consumers change too. Today, marketers should pay much more attention to all aspects of content marketing and automate the processes involved in their content marketing strategies.
Your business's official website is no longer the only one resource a consumer will use to learn about your product: he will come with information gathered from different channels (social media, enewsletters, interactive infographics, videos, webinars, online presentations, research reports, case studies, etc.), and your task is to make this information eye-catching, informative and relevant to turn visitors into clients.
Content writing outsource can be a very good practice for your online business: professional writers will create relevant content, various content marketing tools will help you automate your marketing strategies and tactics, and outside platforms will let you optimize and manage your content effectiveness across different digital channels.
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