How will this editorial calendar template help me and my business?
The pressures to publish engaging, timely content have never been higher, yet managing the workflow for this is really challenging. An editorial calendar is essential to help develop a plan to create content which both engages your audience and supports your content marketing aims. This template will give you more control over your content marketing approach to help:
Provide consistency and quality in your content – content quality is key to making your brand engaging.
Organize your team – anyone involved in the research/creation/publishing/interaction processes for content marketing.
Give a framework and process to plan and manage the creation of content – structure means control and less of a last-minute approach.
Enforce accountability – specifies who does what and when.
Who is this template for?
This template is for anyone who wants more control over their content marketing approach to help provide consistency and quality in…
How will this web project planning template help me?
Our template is based on real plans used to plan and manage progress on web projects. It's mainly intended for client-side marketers, but will also be useful as a cross-check for web design agencies to review the activities they manage.
For complex web projects we recommend using Microsoft Project or similar project planning software. But for simple projects Excel can be easier to apply.
Even if you are using project planning software our template will still give you a checklist to review the key activities that need to be managed.
Who is this for?
This template is designed for account managers in agencies who are looking to save time by using a template for a web design plan.
What does the planning template include?
The template was originally developed by Jill when she was working as a client-side marketer, so it doesn't only include web site design and…
How will this site redesign template guide help me?
When starting a website design project, it is essential to communicate with the team completing the project as clearly as possible, whether they are an in-house department, a freelancer or an agency. By laying out the details of your project from the very start, all stakeholders have a united vision to work towards which reduces time spent negotiating edits in the future.
Our template has been structured to guide you through each essential stage of the briefing process. You'll be prompted to write summaries for important details from budget and timescale to target audience and competitor/market considerations. Since most existing companies invest in redesigns rather than new site builds, it focuses on this. However, it can also be used for new site launch, such as a campaign microsite.
It's been designed to provide as much information as possible to allow for an accurate…
How will these digital marketing job description templates help me and my business?
This document provides a range of practical job description templates for 15 key digital marketing roles to support companies in the recruitment of digital marketing specialists to resource digital marketing activities within their team structure.
The job descriptions in this template are, first and foremost, designed to help you find the right candidate and save time when developing job descriptions for new recruits or recruiting into existing digital marketing roles.
The specifications of requirements for digital roles will also help marketing professionals to identify their own personal career and training goals, in line with the worldwide growth of digital marketing skills. On a personal level, it may also help prepare for interviews since it defines the capabilities sought by businesses.
…
How will this business case template help me?
With many competing priorities for investment in your business, or in your clients' businesses, a solid, well-presented business case will help you get investment in your initiatives.
If your organization doesn't have a defined template for businesses case, as many don't, then presenting your arguments to your managing, marketing or finance director using this structured template could prove more persuasive.
This tried-and-tested template is developed by Paul Hill who has worked in a number of senior digital roles and has prepared and sponsored many business cases over the years. Ready for immediate use, this 18-page e-book will help you create and build the case for investment from senior management.…
About our Success Map templates
This template introduces an analytical approach which we think is particularly useful for improving results from Ecommerce site marketing, but can be applied to other types of sites and online marketing activities also. The technique is known as Cause-and-effect diagram, Ishikawa or Fishbone diagram.
What does the template include?
This template includes a brief description of the technique and a full example template is provided for the range of levers that can be used to improve performance for an Ecommerce site.
The first success map we have created is a top-level success map featuring the success factors most relevant for improving revenue from a transactional online business.
We have created this using generic success factors so that it can be applied to analyse any type of business with a transactional website involving sale of services or products including online retailers, travel and financial services businesses.
We think it…
How will this email marketing campaign calculator help me and my business?
We have developed this template to help marketers set targets and justify investment to improvements for their email marketing.
It will enable you to specify best and worst case delivery, open and clickthrough rates and business outcomes. Use it to calculate your responses and value-generated for business automatically.
This template will give you:
A method to plan your response and return on investment from in-house or partner email campaigns
The ability to calculate return on investment from email optimization projects - useful for justifying investment in consulting projects
A tool to more accurately assess the number of responses from email channels
A simple method for reviewing newsletter performance
A workbook format to make reviewing and deciding on the changes you need to action to improve your online marketing results quick.
How is this template structured?
This template is made up…
How will the customer persona guide and template help me and my business?
We've been big fans of using customer personas since we first saw them in use over 20 years ago. For us, customer personas are an essential online branding and conversion tool that helps businesses create more customer-centric, less product or company-centric web experiences.
As we talk to marketers when training and consulting, we’re surprised how many companies and their agencies are still not applying this technique. It tends to be a "big business" approach, but we think the approach can and should be used on a more DIY approach in smaller businesses too.
We've created this comprehensive guide to inspire more use of the techniques by showing good practices, examples, what to watch for and where to find out more. The guide has also been bundled with a template so creating your own personas as is easy as filling out…
How will this template help me?
This template is designed to help you if you're an owner of a startup business or you're working with small businesses to help them develop their sales through a website, email marketing and social media.
It can also be used if you're working at an established business and you want to review business or revenue model options as part of strategy development.
This template is a one page summary you can fill in or discuss that will help you summarise the essence of your business: what it will offer customers, how you will make money and which partners will be important for you.
The one-page format works really well for putting on a whiteboard or flipchart you can then snap. We're often contacted by owners of startup businesses asking for advice on launching a company online, or using digital marketing to support their offline sales. We…
How will this digital marketing team structure template help me?
We’re often asked what the ideal digital marketing team looks like and how it integrates with the broader marketing organization. This will naturally depend on the type of business in question, and its size, but there are some common activities that need to be managed.
The aim of this template is for you can compare these structures to your current situation to help plan future changes.
We have included example, ‘model’ structures, based on company and team size and explain the role of a Digital Centre of Excellence (DCoE).
What does the guide cover?
Options for structuring a digital team in companies of different sizes
25 digital marketing activities or key roles (job titles) needed to manage digital marketing including a digital marketing centre of excellence
Separate medium and large-size e-commerce team structures
Structures for large international marketing and multi-brand teams
Marketing…
