Facebook video ads really could be the silver bullet that creates a huge bottom-line impact

For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted posts and ads that deliver untargeted fans and traffic, and the need to throw big money to generate any meaningful ROI have all contributed to this frustration.

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To be fair, as social networks go, Facebook is harder to crack than some of the others. There are some Facebook marketing hacks you can test that will certainly help, including: Tagging contributors, fans, and experts in posts to extend reach Commenting and liking as your page, not your personal account The use of visual…

Chart of the Day: Image and Link post contribute to a 20% decrease in engagement

Analysis of 880 million Facebook posts by brands in the last 12 months conducted by Buzzsumo has revealed that the average engagement was relatively steady in 2016. Come January, engagement started falling and didn't stop until June where we see a small increase. The post types that have seen the biggest decline are image and links post, whereas video has been able to remain consistent. There could be many reasons why this decline has been so substantial: The organic reach on Facebook has been falling for years with Facebook pushing brands down the route of paid promotions. The issue with this strategy is that you get lower engagement due to people seeing them as ads rather than interesting content for their favourite pages. So much content. With an average of over 1,000 stories…

26+ features for a successful Facebook social strategy

Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it's easy to get lost in the various tools which are available and you can be left uncertain where to start. Having a holistic Facebook marketing approach that incorporates many of Facebook's features will help shape a larger and more targeted social strategy or campaign. Remember, you need to know what your target audience is doing on Facebook to peak their interest in your company/product/service. In Q3 of 2016, Global Web Index found that over a third of 16-64-year-olds answered that they had visited a company's page within the last month. And, over 20% stated that they had shared content (post, article, photo and video)…

Facebook launch 'Watch' a video hub for shows and original video content [Smart Insight Alert]

The amount of video being consumed across Facebook has increased dramatically over the past couple of years. Facebook has reported that the number of videos posted per person increased by users increased by 75% in 2016. Video posts now have a  135% greater organic reach than photo posts, generating around 8 billion video views on average per day. Facebook has seen this need and created a new video platform for its users. 

Facebook has introduced a hub for original video content called 'Watch'. According to Techcrunch, Watch will allow you to view personalized recommendations of live and recorded shows. You will also have access to your own 'Watchlist' where you can subscribe to updates on new episodes of your favorite shows.

How Can You Harness Facebook’s Tremendous Advertising Power?

With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring out how to use the platform and its unique targeting features to get the best results for your budget. While some aspects of Facebook advertising are fairly straightforward, others require a bit of trial and error before you can get them just right. Fortunately, we’re going to let you in on our own insights to help you avoid some common rookie mistakes. Even if you’re a veteran Facebook advertiser, you may be guilty of making some of the errors on this list. But don’t feel bad! It can all be fixed.

Rookie Mistake #1 - You Haven’t Clearly Defined Any Goals

This may seem elementary, but many rookie Facebook advertisers jump into…

Facebook will start pushing more adverts out to users due to running out of space in news feeds

Facebook has announced that ads will be pushed out on their messenger platform. Meaning Facebook will be pushing out more ads to its users. Messenger ads have been rolled out because Facebook's chief financial officer, Dave Wehner, admitted that the company was about to hit the limit of how many ads it can get into users' News Feed. Facebook began testing this feature last year with brands in Australia and Thailand, before fully expanding it to businesses globally. According to Techcrunch, later this month, a small percentage of users will start seeing ads in the Messenger app’s home tab. These ads will appear between the threads in your inbox, not in your conversations. By clicking the ad you will be taken to the company’s website or their Messenger chatbot. …

How to get 1,000 emails addresses in 3 weeks with Facebook Groups

I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement. If you check out Mark Zuckerberg’s Facebook profile, some of his more recent posts such as the first ever Facebook Communities Summit and announcement of Facebook’s quarterly results make it clear they can see the value in these groups and want to develop this area more. This year Facebook introduced some interesting features to groups. Here’s a quick overview: Linking Pages: linking your Facebook page with a group is a big one that many have been waiting for. All you need to do is add the ‘Groups’ tab…

How to use strategic targeting to boost your results from Facebook video ads

In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention at an all-time high, it’s never been more important to create content that is interesting, relevant and clearly branded to make consumers stop and take notice. The quality of the creative is absolutely essential and an area in which we should continually strive to optimise and improve. However for Facebook the importance of developing brand-building creative is closely followed by the level of rigour you dedicate to how and whom you target: In the second of our short series on how to make an effective Facebook video campaign, I’m going to take a look at some of the best practices for developing…

Chart of the Day: As Facebook hits 2 billion only 6% don't use a mobile device

Thirteen years after its launch, Facebook has now reached the impressive milestone of 2 billion monthly active users. And when you think there are only 7.3 billion people on our beautiful planet that figure becomes even more phenomenal. The fact more than 1 in 4 people in the whole wide world are using Facebook each month really does blow my mind. This got me thinking about how all these people were accessing Facebook. Most people I know use the App on their mobile phones but that's only a small sample of less than scientific data. In today's Chart of the Day, I'm going to look at the Users by Device data available from Facebooks own Audience Insights tool.

Global Facebook Users by Device

Globally 94% of Facebook users are accessing their account via mobile and with 63% using an Android device, which makes…

Original content with ads is set to change the way Facebook advertising works

Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old).  Four years later the channel promoted another Eighties band, Dire Straits, who sang how in return for the channel selling advertising items like microwave ovens custom kitchens, refrigerators and colour TVs, music videos on MTV rewarded rock stars with “money for nothin' and chicks for free”. Whilst the Buggles’ prediction of video killing radio did not come to fruition, the rise of social media – especially Facebook did manage to decapitate the head of attention time teenagers and young adults allotted to skimming content.  (From three minutes – the average music video length - to under eight seconds of flicking through selfies, emoticons and snappy messages). Now Facebook, which has over 1.9bn monthly…

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