Chart of the day: Facebook Users' Privacy Concerns

In the wake of global data disasters, such as the Cambridge Analytica scandal, where an individual’s online privacy has fallen at risk of being misrepresented and misused for falsely priming political agenda - people have undoubtedly become wary of their personal details saved online. However, it’s interesting to see that even though privacy concerns amongst users are high, Facebook daily visits seem to have been largely unaffected by this disaster. Recent research by Marketing Charts shows that personal data security is the top concern with Facebook. According to a Gallup survey, 55% of Facebook users are very concerned and 25% are somewhat concerned about their personal data being sold to and used by other companies and organization, among many other…

Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018

Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the world of paid media. Business are still witnessing the fruits of Facebook as a marketing and advertising channel. So, it’s only obvious that understanding how you can leverage Facebook Advertising in the right way has become vital for brands and marketers. Facebook is making it harder and harder for posts to reach audiences organically. If you want to get your posts seen on Facebook, especially at a larger scale, chances are, you’ll need to pay for the reach with Facebook Ads. Recent benchmarking report on paid search and paid social, by AdStage, provides valuable insight into paid media metrics, to enable marketers like you and…

Chart of the Day: Use for benchmarking your ad clickthrough rates (Ecommerce focus)

With the rapid adoption of smartphones by consumers, both Facebook and Google had to move fast to transition their desktop-based revenue model over to smartphone. This involved developing new ad placements for mobile which encouraged clickthrough to maintain their CPCs. This benchmarking report from Nanigans shows how Facebook has been successful in encouraging relatively high average clickthrough rates of > 2% in retail ecommerce which are much higher than the sub 0.2% average CTRs for banner ads. They're consistent with the > 2% average CTRs which we see from Google (if budget is sufficient to target the top positions.

Recent changes in CTRs from this report show response moving upward for ecommerce marketers even after increasing in Q4. The average Q1 2018 CTR of 2.98% in Q1 is 25% higher quarter-over-quarter and 61% higher year- over-year. This is at a similar…

How Can You Harness Facebook’s Tremendous Advertising Power?

With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring out how to use the platform and its unique targeting features to get the best results for your budget. While some aspects of Facebook advertising are fairly straightforward, others require a bit of trial and error before you can get them just right. Fortunately, we’re going to let you in on our own insights to help you avoid some common rookie mistakes. Even if you’re a veteran Facebook advertiser, you may be guilty of making some of the errors on this list. But don’t feel bad! It can all be fixed.

Rookie Mistake #1 - You Haven’t Clearly Defined Any Goals

This may seem elementary, but many rookie Facebook advertisers jump into…

Facebook is about to offer brands the chance to add an additional dimension to their online campaigns

At F8 (Facebook’s annual developers conference) the social media titan announced its next iteration of Oculus Go.  It is the company’s first standalone virtual reality headset, available online and via retail partners in 23 countries. Oculus Go’s features include new social apps that let consumers experience live events from a personal perspective.  For example, enjoying the best seats in the house at a launch show…to exploring social issues. Beyond the headset, brands will be able to exploit AR through more traditional platforms including Messenger. “We’re launching the ability for brands to integrate AR camera effects into their Messenger experience,” announced David Marcus, who heads Messenger. It is one of several enhancements aimed to help businesses develop brand connections through augmented reality camera effects, within the app. “This feature, launching in closed beta, helps people…

Here are the 3 biggest takeaways from the conference, and exactly what they mean to us as marketers!

Facebook’s F8 was an intense and amazing experience. The amount of development, innovation, and progress shown in just two days is only barely digestible. To ensure myself and my team were not caught up in all the pomp and circumstance, I was determined to view this entire conference as a marketer, not a fan-boy, or Facebook junkie.

Augmented Reality

What’s happening here: From the video you can see that Facebook has the technical capabilities of augmenting any world, in whatever manner they want. Through Oculus (which is only in year two of a ten-year development plan) you can own the environment of your business. Through these headsets, people will see the reality you what them to, not the physical one to which they are currently limited. What this means for Marketers:…

It’s well reported that 2017 was Facebook’s hardest year to date so far

Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. So much so in fact, that it has lost almost $100 billion in market value recently. So is that a signal that our advertising love affair with Facebook could be over? As one of the biggest worldwide advertising platforms, it’s unlikely, but advertisers are calling for greater transparency.

Privacy update

In response, Facebook has announced that it is updating its terms on privacy and data sharing. This move will give users a clearer picture of how the social network will handle personal information, in the hope that it doesn’t encounter more Cambride Analytica cases. The updated terms of service aims to focus on how Facebook gathers and uses data, and why users see the ads that they do. According to chief privacy officer Erin Egan and deputy general…

After two days of appearing in front of Congress, Mark Zuckerberg's Facebook platform largely avoided any negative repercussions, it grew!

Last month, Facebook experienced the biggest “scandal” in the history of the company when it was revealed that tens of millions of users had their data improperly and illegally compromised in the interests of targeting voters for the 2016 US presidential election. A clamor was heard from Facebook users worldwide and when the public DEMANDED answers, Facebook founder and CEO Mark Zuckerberg was called to testify before Congress. After two days, he exited unscathed. Not only did Facebook largely avoid any negative repercussions, it grew.

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What…

How marketers can take advantage of the latest Facebook update

The dust has now settled following Facebook’s announcement of a change in their algorithm to ensure users see more content from friends and family and less from brands and pages. In a bid to boost the number of meaningful interactions people have with Facebook, the change has led to fears of a further slump in visibility for some business pages but also optimism from influencers and brands with a dedication to high quality content. [si_guide_block id="5750" title="Download our Premium Resource – Smarter Facebook Marketing Strategy Guide " description="This guide will allow you to create a plan for managing Facebook communications in your company or for your clients. It will help you grow your following and use Facebook more cost-effectively."/]

’Content shock’ is still a challenge for marketers

For many brands the new algorithm change will not be a huge surprise and for the largest…

Chart of the day: Netflix is the best performing brand in terms of highest average number of comments from users on their posts and highest on post shares

Scandal or no scandal Facebook is still hugely important to brands and customers, with brands using Facebook pages for marketing and customer service. Based on the volume of shares, posts, interactions and engagement Facebook is still very important for brands. Research by Indivigital using brands ranked highest by Interbrand, explored the top 100 brands and the posts made on their pages between March 2017 and March 2018. The report found a number of interesting things around who the most popular brands in Facebook are, but also which are the industries and categories most engaged with too. As shown above, Netflix had the highest number of post comments in the analysis. …

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