6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach. [si_guide_block id="44461" title="Download FREE Resource – Email trends 2018: A visual guide" description="Review your approach to email marketing by reviewing the latest trends."/] So, it's important to review the success factors to improving email ROI, which we summarise in this article with the help of the email specialists who kindly contributed their views and predictions on the trends which will be important in 2018. While some of these are not 'new' techniques, they are increasing…

Review your approach to email marketing by reviewing the latest trends

As 2017 draws to a close, we start to reflect on which channels worked the hardest for us. As marketers, this helps guide where we focus our efforts in the year to come. Drilling down into your own data, and analysing it as a team, can help you get to grips with what you need to refine in 2018. But, sometimes, you need to take a breather from all that analysis and get some fresh perspectives. In our email marketing trends guide, in partnership with Pure360, you can get just that. Unique insights from some of the UK’s leading industry experts. Experienced views that will help you refocus your strategy and kick-start your planning. [si_guide_block id="44461" title="Download FREE Resource – Email trends 2018: A visual guide" description="Review your approach to email marketing by reviewing the latest trends."/] With the right…

New in the email marketing world? Learn how to construct an effective email campaign

By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your close friends can’t emphasize enough how it has saved his business. No? You’re serious? Well, fortunately, you have arrived at the right article, cause we are here to tell you all you need to know about this digital marketing trend that everyone is talking about. Ready? Let’s get started!

Why should I be already sending email marketing campaigns?

Email marketing offers endless advantages; it’s becoming one of the most popular digital marketing tools, used by both big and small companies all around the globe. How nice can it be to become global with just one click? But, first things first, let’s talk…

Chart of the Day: What are the most difficult email marketing tactics to implement? ~ Part 2 of 2

Last week we discussed the most effective email marketing tactics. This week we look at the opposite side of the coin at the most difficult tactics to use.

What are email marketers finding difficult?

In the chart below, email marketers are struggling with list segmentation (42%) the most. Testing and optimization (38%) come in second. Keep heart my little email geeks, you can do it!

It's complex - but why?

Some of the most difficult strategies are the hardest to implement. That's not a surprise. But why are email marketers struggling? Is it because there is a: lack of knowledge? missing infrastructure? lack of support within the business? lack of time?

Let's break it down

List segmentation

To correctly segment data, you need just that - data.…

Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2

This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. View the second part of this series to discover the most difficult email tactics to employ.

What is a tactic?

Tactic - noun An action or strategy carefully planned to achieve a specific end.

Step 1: Where do I start?

Before you even begin to think about the strategy, you need to decide what end result you want. What does success mean for your email marketing? Does it mean: Opens and clicks Revenue Subscriptions List growth Brand awareness Customer satisfaction List growth

Step 2: What tactic do I use?

In our chart below, there are 7 tactics that have been used, with varying success. There are many others that you can use, for example, A/B copy testing, asset creation,…

How email automation can create better results for your email marketing strategy

At Communicator, we are trusted partners in email marketing. We work in partnership with our customers, which are all ambitious brands to make sure that they are achieving breakthrough results using our software suite. As part of our focus to help you to achieve email sophistication, we wanted to share with you what email automation is and how it can help your email marketing.

First things first, what is email automation?

Automation by definition is where you introduce systems that will generate actions due to certain triggers that you set up. Applying this to email marketing, it means that once a customer subscribes to a certain email journey, they will automatically receive your emails without you having to do anything else. This is a brilliant…

Shockingly, 94% of respondents aren't ready for GDPR

With the new GDPR changes being implemented next May, it is a hot topic on every marketer's mind. The change in regulations will affect the way companies can retrieve, use and store data. This change severely limits the widely practiced methods of asking for an email address to receive a company whitepaper or enter into a competition, and then being kept on an email list for promotional emails and 'spam' that the user did not originally consent to. [si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the…

When is the best day and time to send an email to suit your target audience?

When most email marketers consider how time relates to their efforts, they’re quick to focus on what hour is best to blast their communications. While deploying emails at an unfavorable time can certainly lead to lower engagement levels, many other time-related variables should also be considered — audience demographics, life milestones, the price of the service or offering that’s being marketed, and more. With a deeper awareness of the issues in play, you can use the “time factor” to your advantage and better set up your campaigns for success.

[si_guide_block id="5508" title="Download Paid Member Resource – Email Marketing Strategy Guide " description="This comprehensive guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy, although we do cover this too."/]

Timing Is…

6 tips to get the most out of the highest-performing digital marketing channel

We see emails every day. But few manage to make an impact and imprint on our memory. It's not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amounts of data. That’s why even the savviest marketers can get stuck – especially if they only ever look at their own results. To get fresh ideas and inspiration, it’s often worth taking a step back to see what others are doing. The new GetResponse Email Marketing Benchmarks report helps by providing plenty of insight into how successful companies create memorable, impactful email campaigns. Here are five lessons from the report based on the latest email benchmark statistics, in the reports plus actionable tips to try in your own campaigns:

1. Email at the right time

If a billboard is placed…

Chart of the Day: Do you do any structured testing for your email marketing?

Why is testing important?

Yes, yes I know I drone on about testing, my little Email Geeks, but like the nagging mother I am, I will repeat myself again. Testing your marketing campaigns is as important as creating them. The fun thing about testing email campaigns is that what you think your client wants, is completely different to the results. If we sent a marketing email from two years ago today, do you think it will do well? Like all digital trends, email marketing, and automation changes. Especially in marketing automation. Clients aren't impressed by a welcome sequence - they expect it. But is it doing what you want it to? If you don't have a welcome sequence, do you know that your clients will notice? (Take our Quick Win, "…

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