Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization
Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon.
Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform, helping to boost their sales.
Unfortunately, only 19.36% of retail emails are ever opened, which is significantly below average when compared to other types of emails that achieve an open rate of 26%.
Why is this?
[si_guide_block id="44461" title="Download our Premium Resource – Email marketing trends 2019" description="Email marketing is still worth taking seriously. The aim of this guide is to showcase some of the latest email marketing and marketing automation techniques deployed by brands to…
Every irrelevant email is a missed opportunity that costs you engagement and conversion
Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that your messages are personally relevant and well-timed. That means your emails must be personalized and intimately connected to your visitor's behaviour.
[si_guide_block id="93629" title="Email marketing re-engagement and reactivation guide" description=" Learn how to re-engage inactive subscribers in your email database and turn lapsed subscribers into active customers. The guide is produced by email marketing experts and offers recommendations on different angles of email reactivation, including the problem of inactive subscribers and provides advice on how to improve the health of large email databases."/]
Here are three examples of personalized email strategies, for different sites, that exceed the norm, and keep visitors coming back for more.
For a content site
Increase engagement and retention by sending personalized…
Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly
Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. Email marketing is no different. After all, you are in business to make a profit, and who doesn’t want their venture to be as successful as possible?
If you’re new to email marketing or, indeed, marketing in general, you may still be getting used to the various acronyms and buzzwords that tend to fly around. So, let’s start with explaining precisely what a ‘return on investment’ (ROI) means.
It's all about ROI
The world of business, no matter which industry you are in, is very fond of acronyms, buzzwords, management-speak, and all manner of jargon. This is great when you are embedded…
The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands
Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. In particular, 2018 saw a number of significant changes to this landscape, not least the prospect of Brexit and new laws governing how marketers go about their daily lives.
For these reasons, it was a timely opportunity to see how recipients of our marketing emails feel about the channel as part of the latest 'Consumer email tracker 2019' report. In an age of innovation and change, one of the most encouraging findings was that email remains central to how customers engage with brands across the countless touchpoints now available to them.
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The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector
Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector.
Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the 4 top questions asked:
What are the email engagement rates for small to medium businesses?
What are the Email engagement rates for larger businesses?
What is the breakdown of market share for email clients on mobile and desktop?
What is a good open and clickthrough rate? How do they differ by type of email?
As we'll see, for the most…
More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing
There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email marketing a viable strategy to put your efforts into, especially as the ROI for it is around 3,800%. It also remains an important source of information for B2B companies.
No matter how useful email marketing is for your digital outreach, it still doesn’t warrant unwanted emails. According to a survey by DMA Insights, 53% of consumers say that they receive too many irrelevant emails from companies.
More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies…
62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer
The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it’s so much more than that.
You can use personal information like their date of birth, full name and past purchases to create personalized customer experiences. This can be incredibly beneficial as personalized emails are known to increase conversions and retention rates.
In fact, 62.27% of customers feel happy and excited to respond to a specially tailored message from the retailer. This shows that you need to send tailored notifications to your customers based on their preferences.
Let’s take a look at some examples and the infographic by Post Funnel. This will give you an idea of how to effectively use personalization in…
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward
Not long ago, the marketing process was seen as a human endeavor perfected through several cases of trial and error. The idea of automation streamlining the marketing process looked like science fiction. But with the dawn of the Digital Age, new technologies are transforming the marketing landscape. One such technology is Artificial Intelligence (AI).
Introducing artificial intelligence
The first breakthrough of AI was in 2016 with the introduction of machine learning. It is basically the next logical step in computing: A program that can figure out things for itself. In other words, it is a program that can reprogram itself.
[si_guide_block id="87369" title="Download our Premium Resource – AI and machine learning for marketing" description="The guide aims to help businesses of all sizes to apply to their marketing, focusing…
The way you design and code the emails can either create barriers or remove them
Emails are getting more and more popular with each passing day. However, it still needs work to make email marketing an inclusive place that everyone can use and understand. The way you design and code the emails can either create barriers or remove them.
[si_guide_block id="5508" title="Download our Premium Resource – Email marketing strategy guide" description="This comprehensive guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy, although we do cover this too."/]
Great email design starts by making it work for everyone. Everyone here includes the ‘specially abled’ individuals who perceive the world differently than the average user. Design does not simply imply how something looks. It surely is visually impressive, but it also meets the real needs of your readers.
Which activities improve the results from email marketing
Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI.
This new research reviews the success factors for email marketing, which is a highly rated channel for ROI.
Brands that describe their email marketing programs as successful report generating an average email marketing ROI of 42 to 1, while average email programs report an ROI of 37 to 1.
Yet similar to our Email marketing excellence research this research shows measuring the ROI is challenging:
Beyond measurement, the research examined a wide range of factors. The visual below is worth reviewing since, as the report details, there are some surprises amongst the ones that were associated with increased ROIs and by some of the ones that weren’t.