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Improving ecommerce effectiveness [Infographic]

By Dave Chaffey 23 Nov, 2017
Essential

5 steps to using a personalization program to increase online sales

Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the team at Monetate, creators of the Monetate Intelligent Personalization Engine, to create this practical infographic, detailing the key areas of focus for a fully optimized personalization programme.

The 5 personalization techniques

Using a strategic approach to personalization structure is imperative. The infographic recommends 5 personalization steps and a process to follow, for a successful personalization programme that increases online sales:

  1. Selecting goals most appropriate to your funnel stage - Selecting the right measure(s) is vital when looking at what part of the conversion funnel you are wanting to optimize.
  2. Apply testing optimization
  3. Segment for greater lift
  4. Apply 1:1 Machine Learning for individualized experiences
  5. Incorporate optimization, segmentation and 1:1 to achieve your goals

improving_ecommerce_effectiveness_infographic_smart_insights

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By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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