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What makes consumers buy today? [Infographic]

Author's avatar By Susanne Colwyn 25 Sep, 2013
Essential Essential topic

New Verdict research for retailers

Here we're sharing new e-commerce findings by Verdict, who surveyed over 10,000 on-line shoppers to reveal a forecast that the 'UK’s e-retail market will grow by almost 50% over the next five years to reach £50bn by 2018. One pound in every seven will be made online'.

Something that I found interesting and surprising from the research is that

‘Only 4% more people considered store shopping more enjoyable than online, a gap that’s lowered since the 25% recorded 18 months ago'.

The report highlights some other interesting findings about buyer behaviour:

  • 35-54 males prefer Internet buying.
  • Mobile consumers are savvy enough to know that they will only buy from a trusted, secure network as expected.
  • Smartphones and tablets are used by consumers in-store to research prices and product details. 41% research in store before they purchase online.
  • 67% of respondents still shop from their ‘living room’ – second screening of browsing websites whilst watching TV has an impact. The accessibility and price of tablets has facilitated this. Tablets represent a higher proportion of online expenditure compared to the use of mobile phones.
  • What makes shoppers return to a website? 15% of online shoppers rate ‘ help and advice’ as key on the website and half view ‘fast delivery and good service’ as essential - see the bottom of the infographic for these "repeat sales drivers".

Verdict’s Infographic below summarises some of the key findings and to find out more about the report, you can contact Verdict by email at [email protected].


Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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