Why these 10 ecommerce features are essential to your online marketing efforts

Choosing the best ecommerce platform for your needs is difficult. You've got dozens of choices, and it can be hard to tell the difference between the truth and the marketing hype. When you factor in your shopping list of features to consider and the parameters specific to your situation that go into the decision, it's easy to get overwhelmed, which makes it even easier to make the wrong decision. And the stakes are high. [si_guide_block id="79186" title="Download FREE Resource – 10 ecommerce mistakes" description="Explore the top 10 ecommerce mistakes and how to avoid them. Ecommerce is a fast-moving environment and we actively keep our mistakes up to date so you’re always making the most of your marketing"/] Making the wrong decision can leave you spending way more than necessary to set up your online shop with all of the features you need,…

Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25%

Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you an indication of how you compare to your competitors. However, having a lower conversion rate does not mean your marketing has been unsuccessful, it shows that there's room for improvement. Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time. However, research by Marketing Sherpa shows that marketers who market electronics can see almost up to a 25% conversion rate, followed closely behind publishing and entertainment, and business services. Improving customer journey effectiveness is important for any conversion rate optimization (CRO) strategy. To…

An easy, visual guide to help you implement AMP for ecommerce to increase conversions

E-commerce is all about creating an amazing shopping experience online for the visitor with the intention of getting them to click, convert, and become a customer. With changes in consumer shopping behaviors, online brands have had to adjust how they market to prospective customers, as well as the user experience, to ensure an enjoyable experience. The largest change has come from the adoption of mobile technology.   There are more than 4.9 billion people globally utilizing smartphones, representing around 66% of the world’s population. And as of January 2017, mobile phones accounted for 50% of internet traffic. That’s a 30% increase from last year alone. …

A visual checklist to the essential features of an ecommerce site to ensure success

Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers. There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site with great products won’t ensure the success of your online store. You need to know which features are really important to convert your customers. [si_guide_block id="79186" title="Download FREE Resource – 10 ecommerce mistakes" description="Explore the top 10 ecommerce mistakes and how to avoid them. Ecommerce is a fast-moving environment and we actively keep our mistakes up to date so you’re always making the most of your marketing"/] Typically about 60 - 80% of customers leave ecommerce sites without making a purchase. And only 22% businesses are satisfied with their conversion rates. But by introducing the proper design elements…

Chart of the Day: Drivers and barriers for online purchase

When I first got involved in digital marketing in the mid 1990s, online shopping via ecommerce was in its infancy. It's hard to believe now, but many consumers were reluctant to buy online, so it was important for retailers to understand the drivers and barriers to online purchase. Then tactics, messaging and incentives could be developed to encourage online purchase. Today, purchasing online is accepted by many, but if you look across categories of purchase, there are some sectors where there is still reluctance to buy online, so online retailers still need to work on their tactics to encourage online conversion and multichannel tactics to encourage offline purchase in store. A new report from KPMG has some of the most detailed research evaluating the consumer psychology of purchase, broken down by different countries, so I'm showcasing some of the main findings here.…

How and where to get human input for your web experiences

We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me out in my gut. Why? Because, as social animals, we long for human interaction. In fact, recent research shows that people with strong social ties are not just happier, but they live longer.

[si_guide_block id="79186" title="Download our FREE Resource  - 10 ecommerce mistakes" description="Ecommerce is a fast moving environment and we actively keep our mistakes up to date so you're always making the most of your marketing.."/]

It’s the same on the Web; true social interaction - not just posting content and comments - is limited. True, some websites do offer phone and chat support, but it’s often handled by entry-level employees untrained in sales tactics, and sometimes lacking interpersonal empathy. We’re…

How UK retailers can stand out in the Black Friday American crowd

Black Friday is no longer a frenzy that only takes place in North America. British consumers have embraced the phenomenon with open arms, and sales topped a record £5.8 billion over the four days between Black Friday and Cyber Monday in 2016. This was an increase of 15% on 2015 numbers, and this year numbers are expected to be even bigger. However, some retailers in the UK have not been as quick to capitalize on the shopping extravaganza, even as sales continue to grow year on year. This has been great news for US ecommerce giant Amazon. The conglomerate sold 7.4m items in the UK last year at the expense of British business and is expected to expand…

What challenges impact the ecommerce industry and how can you overcome them according to your customers?

With advancements in technology, the ecommerce industry has become an intensely competitive space. As an ecommerce business, you are bound to face competition from not just industry giants but also from nascent brands that are coming up as we speak. As a result, you are in for a tough ride, especially when it comes to attracting and engaging buyers and reducing cart abandonment rates. We interviewed 1,000 online consumers from the US and the UK on their buying habits and their experiences with the current ecommerce enterprises. This allowed us to understand the challenges that ecommerce enterprises face and how you can build strategies and tactics to counter these challenges. You can download the full VWO eCommerce Consumer Survey Report 2017. This ecommerce report addresses different challenges including: …

Our recommended blogs that every retail and E-commerce professional should be following to use the latest innovations and grow their sales

Considering the growth in importance of E-commerce, contributed to both by pureplay online-only businesses and multichannel retail businesses, it’s surprising that much advice on marketing best practices is ‘vanilla’, simply covering advice that could apply to any type of business. While some fundamental marketing concepts such as the marketing funnel and lifecycle marketing do apply across different businesses, many of the success factors for E-commerce businesses are specific to this sector. So, it can be difficult to find the best advice to inspire your improvements if you are new to working in the sector, or just want to expand your knowledge. At Smart Insights we’ve been covering E-commerce and retail since we launched, and have a specific E-commerce toolkit for members, relevant for the main types of transactional businesses of…

Follow these 10 strategies to reduce cart abandonment and 1 strategy to recover lost sales post cart abandonment

Your customers add items to their carts, they may even start the checkout process, but then they leave the site and abandon the items. Sounds familiar? This is the cart abandonment phenomenon. Cart abandonment is a common phenomenon in e-commerce, with an average cart abandonment rate of 68.63% for 2016 (see chart below). Online shopping cart abandonment rate worldwide from 2006 to 2017, Statista. There are many reasons for customers to abandon their carts. Some of the most common reasons can be seen in the chart below. Primary Reasons for Cart Abandonment in the U.S. in Q4 2016, Statista

So why is cart abandonment a major issue for ecommerce sites?

Think of the amount of resources that…

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