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Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants.

Statistics confirm that there are nearly 24 million e-commerce sites across the globe. So, if you are an e-commerce startup owner, it’s normal to feel intimidated by the overwhelming number of competitors in your niche. But remember that a crowded field is also an indication of the existing demand, making e-commerce a lucrative segment to be in. The good news is that you don’t need to beat the e-commerce giants like Amazon, eBay, or Wal-Mart to taste entrepreneurial success. Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants. [si_guide_block id="79186" title="Download our Free Resource…

How to create a Google Shopping strategy to generate as many leads as possible

If you’re a retailer looking to sell as many products as possible, it makes sense to try and create as many leads as possible. With more and more people shopping online, there’s never been a better time to look at options like Google Shopping. Google’s Shopping service is an effective way to garner more attention online and hopefully, drive sales. If you’ve got a product to sell and you’re hoping to reach a wider audience and increase sales rapidly, here are 7 strategies to help you make the most of Google Shopping. [si_guide_block id="141323" title="Google Shopping guide" description="Want to use Google Shopping but don't know where to start? Our straightforward guide will show you how to set up your account, create Product Shopping ads, and optimize your ads to improve your ROI."]

1. Getting your descriptions right

 When you’re selling a product, it’s…

As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help

Amazon's 2018 Q4 report should pique brand marketers' interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion. Clearly, this is only the beginning of the Amazon advertising gold rush. As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer, resulting in a higher cost per click (CPC), fewer opportunities to get in front of consumers, and more expensive campaigns. So how do brand marketers stand out in the oncoming wave? Search term isolation is the little-known strategy that's changing the way brands advertise on Amazon. By using search term isolation, brands can lower their advertising cost of scale (ACoS) while still growing sales. Focusing on…

Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention

E-commerce is a growing market, which is being reflected in its marketing budgets. In fact, 65% of e-commerce marketers have said that their marketing budget has increased this year compared to 2018 compared to just 10% who said it has decreased. The rise in budgets is likely tied to the increase in expectations for marketers in the e-commerce sector, with heavy competition meaning that new tools, techniques and technologies are being utilized to drive shoppers to stores. This is shown by the fact that 81% of respondents said that acquisition marketing was the largest e-commerce marketing investment priority in 2018. According to a new report from Commerce Next and Oracle, bringing new…

Setting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail

With the advent of drop shipping, every wantrepreneur out there set out to create their own e-commerce store and become a millionaire overnight. In reality, setting up and running a profitable e-commerce store takes much more than determination and goodwill. According to research, eight out of ten e-commerce stores fail. There are plenty of reasons for this, and today, we’ve compiled some of the most common of them. Here’s why your e-commerce store is falling behind and what you can do to fix the issue.

You don’t have a niche

Who is your main target audience? If your answer is “everyone”, it may be a reason why your revenue is nothing to brag about. Unless you run Amazon, everyone is definitely not your target…

More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction.

Digital has leveraged the greater array of choice available to consumers now, which is much more than at any other time in our economic development. At the same time, it has made it this choice available to far more people than in any previous period of history. This combination of choice and availability does two things: It disrupts traditional or established relationships, particularly where the choice becomes limited or stale. It creates an enhanced set of expectations for customer experience. As a consequence, it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. In our experience, this is primarily down to a failure to deliver the best possible customer experience both during and after the initial transaction. [si_guide_block id="20212"…

Global sports sponsorship grows as eyes turn to women's games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders

This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female sports taking a more central, and long overdue, role in this growth. There's also important news regarding Instagram's shoppable content feature, which is being tested for use by influencers for the very first time. Australian and American brands are also under the microscope as the most-trusted brands are recognized by consumers. Last but not least, we'll take a look at two pieces of Google-related news. We've got information regarding updates to the Keyword Planner, then there's the small matter of Google's market value sliding by $80bn.

Women's games contributing to global sports sponsorship growth

Many would argue that it has taken…

Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges

There’s one thing no business can thrive or operate profitably without - a compelling offer. It’s the heart of any business success and the lifeblood that keeps all the business processes moving seamlessly forward. That being said, whatever it is that you’re offering (a product, service, education, consultancy, and so on), you’ll have a much better chance of success if you make that offer as compelling as possible. But what does a compelling offer mean exactly? To paraphrase Marlon Brando in The Godfather, a compelling offer is that irresistible offer your target customer simply cannot refuse. Usually, it comes immediately after the lead magnet. Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges, but you must also be very familiar with the industry and your niche, have excellent copywriting…

Chart of the Week: 36% of people have used visual search and over half say that visual information is more important than text when shopping online

Over a third of people have used or performed a visual search, according to new research from Intent Lab. A total of 36% of survey respondents said they have used visual search, which is the same rate as those who have performed voice searches, showing that search is changing. As well as the rise of visual search, 59% also said that visual information is more important than text, showing that you should be incorporating visuals into all aspects of your marketing strategy.

Mobile is more visual

When it comes to visual search, mobile is the most popular device with 53% saying their smartphone is the main device they use for this…

Chart of the Week: 43% of brands strongly agree that voice ordering offers e-commerce brands a big opportunity

The majority of e-commerce brands view voice ordering as an opportunity rather than a threat, suggesting that e-commerce companies should start to look at incorporating it into their future sales strategy. According to Feedvisor’s new survey, 43% of brands strongly agree that voice ordering is an opportunity, with a further 26% saying they somewhat agree. In comparison, when asked if voice ordering is a threat for e-commerce brands, just 27% said they strongly agree that it is while 18% said they somewhat agree. A total of 55% said that they either somewhat or strongly disagree that this form of ordering is a threat. This shows that there is still some confusion as to whether voice assistants are…

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