Keeping new customers satisfied is compulsory if you are to have any chance of turning them into regular customers

As an e-commerce business owner, you probably understand the important role that "trust" plays in converting first-time visitors into paying customers.

This set of visitors would never complete the checkout process if they find anything that makes them feel uncomfortable or doubt the credibility of your service. So, keeping them satisfied is compulsory if you are to have any chance of turning them into regular customers. Here are some other benefits you will gain by satisfying new customers: New referral opportunities — First-time customers are usually more enthusiastic about sharing your e-commerce website with their friends especially when they love the experience. New reviews — While your old customers may be tired of…

Any retail brand with a digital presence should use this three-step process to develop an Amazon advertising strategy

In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has its own system: the Amazon Standard Identification Number (ASIN). Product detail pages (or ASIN pages) are prime real estate for advertisers. Placing an ad directly on the product page of your competitor is a great way to steal market share and increase your sales. Thanks to changes that went into effect in early November with the release of product ASIN targeting capabilities on Amazon Advertising, this is now more possible than ever before. [si_guide_block id="127475" title="Download our Premium Resource – How to sell on Amazon as a 'marketplace' seller" description="Amazon accounted for 47% of online retail in the US according to recent compilations. 51% of sales come from third-party merchants. And that’s…

As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition

While e-commerce is transactional in nature, there is a human element in effectively building long-term relationships with your customers. The question is: Why do some e-commerce merchants manage to execute this very well while others blow thousands of dollars and countless hours of time and never figure it out? This guide will help you supercharge your business and leave your competition helplessly trailing behind you.

1.     Be in the right market

Perhaps the most important tip to put your business in a position to leave your competition in the dust is to enter the right race.…

Digital tools are a key part of growing your e-commerce business and can better help you understand and target the right audience

In order to grow and scale your e-commerce business, digital tools are a must: marketing tools for helping you acquire more customers, analytics tools for understanding your audience and improving your strategy, competitor research tools for understanding your competitors and their strategies and many more. In this blog, I’m going to share five must-have e-commerce tools that will help you improve your businesses’ results. We won’t be talking about e-commerce platforms, but rather all the other tools that you need once your online store is up and running.

For email marketing: Mailchimp

Email marketing is essential to business growth as one of the most cost-effective digital marketing strategies out there. However, in order to create and run successful email marketing campaigns, you need…

How product page videos can convert customers on e-commerce pages

You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product pages, whether on your own website or on other e-commerce platforms? According to research from MultiVision Digital, customers are 64% more likely to buy a product if they watch a product video first. On top of this, according to Google, product videos online even push traffic back toward your brick-and-mortar touchpoints - 40% of people surveyed are drawn to check out a physical store after watching a product video online.

[si_guide_block id="23343" title="Download our Premium Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing…

Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind

Lee Atwater is attributed as saying, 'perception is reality.' This is never truer that in the world of marketing in general, and Offer pages in particular. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind. The better you can do this, the higher your Average Order Value (AOV) will be - and higher AOVs translate into a higher revenue per visitor (RPV). Best of all, doing this requires only a bit of extra time and cost.

[si_guide_block id="81741" title="Download our Premium Resource – Retail e-commerce marketing trends 2018" description="The aim of this guide is to share insight and examples covering the latest digital marketing trends…

You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space

Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche audiences to gain better control over their sales. It’s no surprise then that there is cutthroat competition in the e-commerce space and marketers are finding it hard to attract new customers. This is happening because people have become more informed than before. Consumers can now compare and research the product before they buy it easy than ever. [si_guide_block id="20212" title="Download our Premium Resource – E-commerce success mapping" description="This template introduces an analytical approach which we think is particularly useful for improving results from e-commerce site marketing but can be applied to other types of sites and online marketing activities also."/] As an e-commerce store owner or a marketer, you are constantly looking for new ways…

A case study focusing on eBay strategy

This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. We have created it as an update for students and professional using Dave Chaffey's books which feature this case study. In this article we summarize eBay's objectives, strategy and proposition and key risks. At the end of the article we give sources to find the latest approaches used by eBay. Updates will be added at the top of the case study

2018 stat update: Over 50% of purchases on eBay in the UK from mobile

At the end of 2017 eBay had 168…

With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers

Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are godsends. They’ve proven their interest in buying your product and are willing to spend money. In fact, according to a report by RJ Metrics, an online store typically generates 43% of its revenue from existing users. This figure can increase up to 75% if the store spends time and effort cultivating a deeper relationship with its existing customers. [si_guide_block id="125181" title="Download our Premium Resource – E-commerce personalization buyer’s guide" description="Learn everything you need to about e-commerce personalization before taking the steps needed to start implementing it in your own company."/] The question that…

Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business

The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business. The successful strategies in the e-commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by businesses. According to a report by Statista, global retail e-commerce sales are expected to reach $4.8 trillion by 2021. [si_guide_block id="117306" title="Download our Premium Resource – Practical e-commerce merchandising advice" description="Online selling, or 'digital merchandising', is the art and tactics of getting more of your digital store's visitors to interact with your brand, add items to…

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