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The State of Travel Marketing 2016

Author's avatar By Robert Allen 28 Nov, 2016
Essential Essential topic

The key trends all Travel Marketers should be aware of

2016. What a year. We've had Brexit, Trump and all manner of celebrity fatalities. It just makes you want to jet off somewhere nice and forget about your troubles for a week or two doesn't it?

Well, I'm sure the same can be set for travel marketers. In the UK the falling pound has smashed margins and raised prices for holidaymakers heading abroad, whilst for marketers promoting European destinations the disturbing spate of terrorist attacks this summer may have encouraged some holidaymakers to stay at home.

But take a step back and you'll be surprised to hear the picture is actually looking rather good for travel marketers, despite the challenges. Tourist numbers have increased in 2016 by over 3%, and 33% of travelers say they will be willing to spend more on a holiday this year than they were last year. What's more, 49% of tourists said culture was a key reason for them choosing the destination they did, so make sure your advertising taps into the local culture!

Take a good at our infographic, created by JBH, to find out more about the state of travel marketing in 2016.


Thanks to JBH for creating this infographic.

Author's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

This blog post has been tagged with:

Digital Marketing for the travel and tourism sector

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