2016. What a year. We've had Brexit, Trump and all manner of celebrity fatalities. It just makes you want to jet off somewhere nice and forget about your troubles for a week or two doesn't it?
Well, I'm sure the same can be set for travel marketers. In the UK the falling pound has smashed margins and raised prices for holidaymakers heading abroad, whilst for marketers promoting European destinations the disturbing spate of terrorist attacks this summer may have encouraged some holidaymakers to stay at home.
But take a step back and you'll be surprised to hear the picture is actually looking rather good for travel marketers, despite the challenges. Tourist numbers have increased in 2016 by over 3%, and 33% of travelers say they will be willing to spend more on a holiday this year than they were last year. What's more, 49% of tourists said culture was a key reason for them choosing the destination they did, so make sure your advertising taps into the local culture!
Take a good at our infographic, created by JBH, to find out more about the state of travel marketing in 2016.
Thanks to JBH for creating this infographic.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
This blog post has been tagged with:
Digital Marketing for the travel and tourism sectorTurbocharge your results with this toolkit containing 13 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..
Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..
