Research showing how social media influences retail purchases
Shopping prompted by social media is on the rise, as we know from research on increasing use of mobile devices - research and the use of social media. But this research reminds us that there are many other more important communications that first influence purchase.
Bizrate's trend tracker survey demonstrates how shoppers are using social media, when buying products or services, researching online or engaging with retailers. Findings show that Facebook still ranks high for 'shopping related activities' for consumers and Pinterest follows for inspirational ideas.
In terms of purchase, Shopzilla's trend tracker shows on average 78% of consumers 'did not look at the product in a store before buying' and females are more inclined to use coupons for savings.