Kickstart your digital marketing plan

Benchmark your current performance and identify your best opportunities with our free and easy-to-use template!

FREE MEMBERS' GUIDE Digital transformation
Explore our E-commerce and Retail Digital Marketing Toolkit

What prompts online purchases? [Infographic]

By Susanne Colwyn 15 May, 2014
Essential
Customer reviews and social proof

Research showing how social media influences retail purchases

Shopping prompted by social media is on the rise, as we know from research on increasing use of  mobile devices - research and the use of social media. But this research reminds us that there are many other more important communications that first influence purchase.

Bizrate's trend tracker survey demonstrates how shoppers are using social media, when buying products or services, researching online or engaging with retailers. Findings show that Facebook still ranks high for 'shopping related activities' for consumers and Pinterest follows for inspirational ideas.

ecommerce how people shop

In terms of purchase, Shopzilla's trend tracker shows on average 78% of consumers 'did not look at the product in a store before buying' and females are more inclined to use coupons for savings.

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

Start the discussion on our community and social networks

Turbocharge your results with our

E-commerce/retail Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Ecommerce?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts