Shopping prompted by social media is on the rise, as we know from research on increasing use of mobile devices - research and the use of social media. But this research reminds us that there are many other more important communications that first influence purchase.
Bizrate's trend tracker survey demonstrates how shoppers are using social media, when buying products or services, researching online or engaging with retailers. Findings show that Facebook still ranks high for 'shopping related activities' for consumers and Pinterest follows for inspirational ideas.
In terms of purchase, Shopzilla's trend tracker shows on average 78% of consumers 'did not look at the product in a store before buying' and females are more inclined to use coupons for savings.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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