Grow your business and professional marketing skills

Reach and acquire more customers with up to 50% off complete marketing training

Compete in a challenging environment

Rapidly gain the skills to reach and convert more customers

Build an agile, strategic approach to integrating your digital marketing activities with the Smart Insights RACE Planning Framework.

RACE is composed of five essential stages that break down into 25 activities, which must be optimized for successfully managing always-on integrated marketing across the customer lifecycle.

A Smart Insights membership gives you a set of tried and tested online training courses, templates and tools which will help you to improve your marketing, reach and convert more customers - fast.

We're offering savings of up to 50% across our annual membership plans, so you can enhance your marketing channel skills, create an integrated strategy to grow your business or accelerate your marketing team's performance.

▶︎ 50% off Individual Learner annual Membership
▶︎ 50% off Business Starter annual Membership
▶︎ 20% off Business Professional Membership

RACE Integrated Funnel

Globally recognized, actionable marketing advice

Join over 500,000 members in over 170 countries worldwide

Business Starter Membership

Giving SMEs the tools they need to acquire more customers

In the current environment, small businesses are hit harder than most.
Starter Membership gives you the tools you need to rapidly review, find opportunities and develop your marketing strategy, to reach and acquire more customers.

Business Starter Membership includes:

▶︎ RACE Marketing Framework
▶︎ 9 strategy and channel-based Learning Paths and Toolkits
▶︎ 50+ Quick Win micro e-learning courses
▶︎ Templates and practical tools to create a strategy, acquire and convert more customers

Business Professional Membership

Structured team training and strategic advice for larger businesses and enterprises

Unlock complete training for your team with Business Professional Membership, which gives you unlimited access to every resource available.

It includes everything in Starter Membership, plus...

▶︎ Complete training for your team:
Identify and close skill gaps; improve ROI from marketing; engage and retain your employees.

▶︎ Business Toolkits:
Guides, templates and online training; learn, apply and measure your results; 2 extra advanced business Learning Paths.

▶︎ In-depth assistance:
Named Customer Success Manager; on-boarding and regular assistance; monthly feedback calls; consultancy options (additional charge).

Individual Learner Membership

Stand out from the crowd and improve your career prospects

In a crowded recruitment market, with many looking for work, you need to stand out. Many employers are looking for multi-skilled marketers. Become a true omnichannel marketer with channel-based e-learning spanning search, social, email, web and more.

Individual Learner Membership includes:

▶︎ 7 marketing channel essential Toolkits and Learning Paths
▶︎ 50+ Quick Win micro e-learning courses
▶︎ Templates and practical tools to put your learning into action
▶︎ 100+ cutting edge training resources from marketing specialists

Get ahead with Learning Paths

Learning Paths provide an interactive learning experience that guides you from the basics through to advanced execution. They contain individual modules and associated resources. Modules take as little as 10-15 minutes and each Path takes from 1-3 hours.

There are 10 Learning Paths to choose from (with more on the way)…

▶︎ RACE Digital Strategy
▶︎ Digital Transformation
▶︎ Content Marketing
▶︎ Campaign Planning
▶︎ Email Marketing and Automation
▶︎ Search Engine Optimization (SEO)
▶︎ Social Media Marketing
▶︎ Google Analytics
▶︎ Digital Experience
▶︎ Employee Development

Our most popular Learning Paths

  • Individual membership icon Individual
    Business membership icon Business
    Social Media Marketing Learning Path image

    Social Media Marketing Learning Path

    Part of the Social media marketing Toolkit

    Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities

  • Business membership icon Starter Membership
    RACE Practical Digital Strategy Learning Path image

    RACE Practical Digital Strategy Learning Path

    Part of the Marketing strategy and planning Toolkit

    Learn how to create and implement an integrated omnichannel marketing plan

  • Business membership icon Professional Membership
    Digital Transformation Learning Path image

    Digital Transformation Learning Path

    Part of the Managing digital marketing transformation Toolkit

    Use a data-driven approach to plan, manage and optimize digital marketing activities at a strategic level

  • Business membership icon Starter Membership
    Campaign Planning Learning Path image

    Campaign Planning Learning Path

    Part of the Marketing campaign planning Toolkit

    Use a data-driven approach to create campaign plans that consistently deliver quality digital marketing results

Top trending modules

  • Core Module

    A planned approach to social media marketing image

    A planned approach to social media marketing

    Part of the Social media marketing Toolkit

    Learn how a more planned approach to your social media activities will help increase your business returns from social media marketing

  • Core Module

    Digital strategy success factors image

    Digital strategy success factors

    Part of the Digital marketing strategy and planning Toolkit

    Learn how to define a structure and scope for your omnichannel marketing strategy

  • Core Module

    Set digital marketing goals and objectives image

    Set digital marketing goals and objectives

    Part of the Digital marketing strategy and planning Toolkit

    Learn best practice for structuring digital communication goals and objectives

  • Core Module

    How to structure a campaign plan image

    How to structure a campaign plan

    Part of the Marketing campaign planning Toolkit

    Learn how to structure a marketing campaign plan or brief

Professionally accredited learning courses

Each Smart Insights Learning Path has been independently assessed and
accredited by the Continuing Professional Development Standards Office (CPDSO), so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

CPD Activity Provider Logo 50052

Access Learning Paths instantly with 50% off

For
Individuals

Learner

For
Business

Starter

Professional

For Individuals

50% limited time discount

 

Learner

$79 $39.50

1 user only

per month

Improve your personal marketing and digital skills to advance your career

Includes:

Quick Wins micro-learning
  • 50+ actionable marketing techniques
  • Quick to learn and apply
  • Supported by guides and worksheets
Marketing Channel toolkits
Access limitations
  • Monthly plan gives access to 5 resources each month from included toolkits
  • Annual plan gives unlimited resource access from included toolkits
  • Both plans include unlimited access to included online training courses

Join now

For Business

50% limited time discount

 

Starter

$175 $87.50

Up to 3 users (included)

per month

Growing your small business (including consultants and agencies)

Everything in Learner, plus:

RACE Marketing Framework
Marketing Strategy toolkits
Access limitations
  • None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses

Join now

20% limited time discount

Starts at

Pro

$295 $236

3+ users (3 included)

per month

Billed AnnuallyEnquire for discount

Structured team training and strategic advice for larger business

Everything in Starter, plus:

Complete training for your team
  • Identify and close skill gaps
  • Improve ROI from marketing
  • Engage and retain your employees
Business toolkits
In-depth assistance
  • Named Customer Success Manager
  • On-boarding and regular assistance
  • Monthly feedback calls
  • Consultancy options (additional charge)
Access limitations
  • None - gives unlimited resource access to all toolkits and online training courses

Enquire now

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Rated 'Excellent' by marketers around the world

Need help finding the right membership for you or your business?

Book a call with a member of our Customer Development Team today

Let us know more about your needs to help us deliver the right fit for you and your business


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"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader

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