Grow your business and professional marketing skills
Reach and acquire more customers with complete marketing training
Compete in a challenging environment
Rapidly gain the skills to reach and convert more customers
Build an agile, strategic approach to integrating your digital marketing activities with the Smart Insights RACE Planning Framework.
RACE is composed of five essential stages that break down into 25 activities, which must be optimized for successfully managing always-on integrated marketing across the customer lifecycle.
A Smart Insights membership gives you a set of tried and tested online training courses, templates and tools which will help you to improve your marketing, reach and convert more customers - fast.
We're offering savings of 30% off our Business Starter annual membership plan, so you can enhance your marketing channel skills, create an integrated strategy to grow your business or accelerate your marketing team's performance.
Globally recognized, actionable marketing advice
Join over 500,000 members in over 170 countries worldwide
Business Starter Membership
Giving SMEs the tools they need to acquire more customers
In the current environment, small businesses are hit harder than most.
Starter Membership gives you the tools you need to rapidly review, find opportunities and develop your marketing strategy, to reach and acquire more customers.
Business Starter Membership includes:
▶︎ RACE Marketing Framework
▶︎ 9 strategy and channel-based Learning Paths and Toolkits
▶︎ 50+ Quick Win micro e-learning courses
▶︎ Templates and practical tools to create a strategy, acquire and convert more customers
Business Professional Membership
Structured team training and strategic advice for larger businesses and enterprises
Unlock complete training for your team with Business Professional Membership, which gives you unlimited access to every resource available.
It includes everything in Starter Membership, plus...
▶︎ Complete training for your team:
Identify and close skill gaps; improve ROI from marketing; engage and retain your employees.
▶︎ Business Toolkits:
Guides, templates and online training; learn, apply and measure your results; 2 extra advanced business Learning Paths.
▶︎ In-depth assistance:
Named Customer Success Manager; on-boarding and regular assistance; monthly feedback calls; consultancy options (additional charge).
Individual Learner Membership
Stand out from the crowd and improve your career prospects
In a crowded recruitment market, with many looking for work, you need to stand out. Many employers are looking for multi-skilled marketers. Become a true omnichannel marketer with channel-based e-learning spanning search, social, email, web and more.
Individual Learner Membership includes:
▶︎ 7 marketing channel essential Toolkits and Learning Paths
▶︎ 50+ Quick Win micro e-learning courses
▶︎ Templates and practical tools to put your learning into action
▶︎ 100+ cutting edge training resources from marketing specialists
Get ahead with Learning Paths
Learning Paths provide an interactive learning experience that guides you from the basics through to advanced execution. They contain individual modules and associated resources. Modules take as little as 10-15 minutes and each Path takes from 1-3 hours.
There are 10 Learning Paths to choose from (with more on the way)…
▶︎ RACE Digital Strategy
▶︎ Digital Transformation
▶︎ Content Marketing
▶︎ Campaign Planning
▶︎ Email Marketing and Automation
▶︎ Search Engine Optimization (SEO)
▶︎ Social Media Marketing
▶︎ Google Analytics
▶︎ Digital Experience
▶︎ Employee Development
Our most popular Learning Paths
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Individual
Business
Social Media Marketing Learning Path
Part of the Social media marketing Toolkit
Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities
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Starter Membership
RACE Practical Digital Strategy Learning Path
Part of the Marketing strategy and planning Toolkit
Learn how to create and implement an integrated omnichannel marketing plan
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Professional Membership
Digital Transformation Learning Path
Part of the Managing digital marketing transformation Toolkit
Use a data-driven approach to plan, manage and optimize digital marketing activities at a strategic level
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Starter Membership
Campaign Planning Learning Path
Part of the Marketing campaign planning Toolkit
Use a data-driven approach to create campaign plans that consistently deliver quality digital marketing results
Top trending modules
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Core Module
A planned approach to social media marketing
Part of the Social media marketing Toolkit
Learn how a more planned approach to your social media activities will help increase your business returns from social media marketing
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Core Module
Digital strategy success factors
Part of the Digital marketing strategy and planning Toolkit
Learn how to define a structure and scope for your omnichannel marketing strategy
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Core Module
Set digital marketing goals and objectives
Part of the Digital marketing strategy and planning Toolkit
Learn best practice for structuring digital communication goals and objectives
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Core Module
How to structure a campaign plan
Part of the Marketing campaign planning Toolkit
Learn how to structure a marketing campaign plan or brief
Professionally accredited learning courses
Each Smart Insights Learning Path has been independently assessed and
accredited by the Continuing Professional Development Standards Office (CPDSO), so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Access Learning Paths instantly with 30% off
For
Individuals
Learner
For
Business
Starter
Professional
For Individuals
Learner
$79 $55
1 user only
per month
Improve your personal marketing and digital skills to advance your career
Includes:
Quick Wins micro-learning
- 50+ actionable marketing techniques
- Quick to learn and apply
- Supported by guides and worksheets
Marketing Channel toolkits
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Learning Paths, online training
Learning Paths, online training Learn how to optimize your marketing channel performance with our fully-interactive e-learning. Our Learning Paths cover a wide range of key digital marketing channels, designed to help you focus on developing and mastering new marketing skills that employers are looking for.
Learning Paths in Learner Membership:- SEO
- Content Marketing
- Email Marketing & Automation
- Social Media Marketing
- Google Analytics
- Guides, templates and online training
- Learn, apply and measure your results
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7 Channel Essential toolkits
7 Channel Essential toolkits Details matter in digital. Get trained and follow the latest, recommended best practices in all the key marketing channels:
- Content Marketing
- Digital Experience Management
- Email Marketing & Automation
- Search Engine Optimisation
- Social Media Marketing
- Google Analytics
- Paid Media
Access limitations
- Monthly plan gives access to 5 resources each month from included toolkits
- Annual plan gives unlimited resource access from included toolkits
- Both plans include unlimited access to included online training courses
For Business
Starter
$175 $117
Up to 3 users (included)
per month
Growing your small business (including consultants and agencies)
Everything in Learner, plus:
RACE Marketing Framework
- Learn and apply the RACE Framework
RACE Framework Don't start with a blank-page, use our tried-and-tested workbooks, guides and online learning structured around the Smart Insights Reach, Act, Convert and Engage (RACE) Planning framework to rapidly create or refine a winning digital marketing plan.
- Create, optimise and measure your strategy
- Find, convert and engage your customers
Marketing Strategy toolkits
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Learning Paths, online training
Learning Paths, online training Your complete digital marketing training needs solution. Discover a fully interactive e-learning experience that takes you from the basics right through to advanced execution and reporting. Our Learning Paths cover a wide range of critical digital marketing topics and channels, designed to help you focus on delivering an effective and integrated marketing strategy, increasing ROI, improving team performance and developing new marketing skills.
Extra Learning Paths with Starter Membership:- RACE Practical Digital Strategy
- Campaign Planning
- Employee Development
- Integrated guides, templates and tools
- Learn, apply and measure your results
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3 Marketing Strategy toolkits
3 Marketing Strategy toolkits Everything a small business needs to power up their marketing strategy through three strategic toolkits:
- Digital Marketing Strategy & Planning
- Offline Marketing Strategy and Planning
- Marketing Campaign Planning
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Startup and Small Business toolkit
Startup and Small Business toolkit The templates and guides in this toolkit will help the owners and marketers working in startups and small businesses to rapidly learn the success factors for increasing online leads and sales for their business.
Access limitations
- None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses
Starts at
Professional
$295
3+ users (3 included)
per month
Billed Annually
Structured team training and strategic advice for larger business
Everything in Starter, plus:
Complete training for your team
- Identify and close skill gaps
- Improve ROI from marketing
- Engage and retain your employees
Business toolkits
-
Learning Paths, online training
Learning Paths, online training Your complete digital marketing training needs solution. Discover a fully interactive e-learning experience that takes you from the basics right through to advanced execution and reporting. Our Learning Paths cover a wide range of critical digital marketing topics and channels, designed to help you focus on delivering an effective and integrated marketing strategy, increasing ROI, improving team performance and developing new marketing skills.
Extra Learning Paths with Pro Membership:- Digital Transformation
- Integrated guides, templates & tools
- Learn, apply and measure your results
-
9 Advanced Business toolkits
9 Advanced Business toolkits Invest in our advanced guides and templates to transform your marketing, upskill your team and take your business to the next level. Resources cover the full customer lifecycle from customer acquisition, conversion to retention.
- Agency Growth and Management
- Branding for Businesses
- Business-to-Business Marketing
- Ecommerce / Retail
- Integrated Lifecycle Marketing
- Managing Digital Marketing Teams
- Managing Digital Transformation
- Managing International Marketing
- Sector Technology Innovation
In-depth assistance
- Named Customer Success Manager
- On-boarding and regular assistance
- Monthly feedback calls
- Consultancy options (additional charge)
Access limitations
- None - gives unlimited resource access to all toolkits and online training courses
Rated 'Excellent' by marketers around the world
Need help finding the right membership for you or your business?
Book a call with a member of our Customer Development Team today
Let us know more about your needs to help us deliver the right fit for you and your business
"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader