Get ready to take your marketing to the next level with limited-time discounts across all our annual marketing training plans.
Whether it's your own skills, your team's skills or your business that you're looking to grow, you'll find a membership that will help you reach that goal.
Offers include:
▶︎ 50% off Individual Learner Membership
▶︎ 50% off Business Starter Membership
▶︎ 25% off Business Professional Membership
Join 1,000s of Individual and Business Members trained in over 170 countries worldwide
Fast-forward your marketing career with channel-based e-learning spanning search, social, email, web and more.
Individual Learner Membership includes:
▶︎ 7 Marketing Channel Essential Toolkits
▶︎ 50+ Quick Win micro e-learning courses
▶︎ Templates and practical tools to put your learning into action
▶︎ 100+ cutting edge training resources from marketing specialists
Develop the skills within your small-to-medium sized business, bring processes in-house and reach growth targets with Starter Membership.
It gives you access to everything in Learner Membership, plus:
▶︎ CPDSO-accredited Learning Paths
▶︎ RACE Planning Framework
▶︎ 3 Marketing Strategy Toolkits
▶︎ Startup and Small Business Toolkit
▶︎ 7 Marketing Channel Toolkits
▶︎ 100+ guides, templates and online training courses
▶︎ 50+ Quick Win micro e-learning courses
Unlock complete training for your team with Business Professional Membership, which gives you unlimited access to every resource available.
It includes everything in Starter Membership, plus...
▶︎ Complete training for your team:
Identify and close skill gaps; improve ROI from marketing; engage and retain your employees.
▶︎ Business Toolkits:
Guides, templates and online training; learn, apply and measure your results; 9 Advanced Business Toolkits.
▶︎ In-depth assistance:
Named Customer Success Manager; on-boarding and regular assistance; monthly feedback calls; consultancy options (additional charge).
Transform your knowledge and results with the help of our Resource Library
Starter Membership
A practical guide to using Smart Insights RACE planning to create a multichannel strategy
Starter Membership
Practical, step-by-step guidance to create an effective digital marketing strategy
Individual
Business
Professional Membership
Learn how to create a data-driven programme to improve results from digital marketing based on goals, KPIs and dashboards
Available to all Individual and Business Members
Individual
Business
Create a multichannel marketing plan
These tried-and-tested frameworks will help you structure your plan so it is quicker for you to complete and easier to be understood by your colleagues
Individual
Business
How to optimize Facebook and Instagram ads
Optimize your Facebook and Instagram Ads so you get the best results even with a limited budget
Individual
Business
7 on-page SEO copywriting techniques
Learn best practice for on-page SEO and how to create copy to improve ranking and user engagement
Individual
Business
3 killer conversion boosters for e-commerce websites
Your category and product pages are critical decision points for your customers. If you don’t persuade them to act, you’re missing dozens of chances to grow your revenue ever day.
Learning Paths provide an interactive learning experience that guides you from the basics through to advanced execution. They contain individual modules and associated resources. Modules take as little as 10-15 minutes and each Path takes from 1-3 hours.
There are 8 Learning Paths to choose from (with more on the way)…
▶︎ RACE Digital Strategy
▶︎ Digital Transformation
▶︎ Content Marketing
▶︎ Campaign Planning
▶︎ Email Marketing and Automation
▶︎ Search Engine Optimization (SEO)
▶︎ Social Media Marketing
▶︎ Digital Experience
Each Smart Insights Learning Path has been independently assessed and
accredited by the Continuing Professional Development Standards Office (CPDSO), so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this …..
There comes a time in every business when scalability takes front and center. As difficult as the beginning stages were, achieving a scalable business can be just as challenging You’ve succeeded in proving that your business is viable, but now …..
A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You …..
Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and …..
Let us know more about your training needs to help us deliver the right fit for you and your business
"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader
"Growth of 40%-60% over the last year… I would not hesitate to recommend membership to any business"
Elizabeth Pein, eCommerce Manager - Shopfitting Warehouse
