Chart of the day: Over half of loyalty program users in North America don't know if the program offers a mobile app
There is a huge demand for mobile apps for loyalty programs, according to the large scale loyalty program study by Bond Brand Loyalty.
Loyalty program behaviours and wants
Over half (55%) enroll online, compared with just over 3 in 10 (32%) at the brands location. Almost 6 in 10 (57%) want apps from their loyalty programs but over half (52%) don't know if the program has an app.
There isn't enough personalisation
36% are very satisfied with their loyalty program, whilst just a quarter are happy with the level of personalisation.
Over 3 in 10 (33%) trust loyalty programs, however only a quarter (25%) are happy with the rewards.
In North America, the average number of programs customers have joined is 14, whilst it's around 6 which they are actively using.