Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are clearly extremely important to the success and growth of your business

There are all kinds of ways to generate leads, such as email marketing and social media marketing, but one of the top sources of leads is content marketing – especially, blogging. In this blog post, I’m going to talk about the reasons why blogging is one of the best lead generation tools for businesses – and if you’re convinced, make sure to check out the Quick Win here to learn all about how exactly you can use blogging for lead generation.

Reason no. 1: It helps drive more (targeted) traffic to your website

In other words, it gives people a good enough reason to visit your business website. Unless you’re one of the world’s biggest brands, there isn’t much reason…

Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing"

One thing I have learned working for start-ups and big brands looking to build their presence through digital channels is the need for you to develop “continuous learning”. With the shifting technology landscape and the growth in new emerging channels to engage with audiences, the only way to keep on top of how you operate and to remain relevant is to identify good resources to follow Lee Odden is one of those people who has been a leading voice in the marketing industry – an author and founder of agency, TopRank Marketing you can also follow Lee on Twitter @leeodden I had the chance to catch up with Lee specifically on this very…

Create a strategic plan for getting the most out of your content marketing, including the best tools to use

With 91% of B2B and 86% B2C marketers currently using content marketing, there is no doubt that content accounts for a large part of most marketing strategies today. With 70% of marketers able to show how it has helped to increase engagement and leads, it seems obvious why everyone is investing so heavily in content creation and resources. But if you’re managing or are part of a small business, there isn’t always an endless pot of money for your marketing budget and factors such as time and resources can be limited. So how can you overcome these challenges and still create some killer content? What I will be looking to cover is exactly this. I will go through the steps you need to take to create a strategic plan for getting…

These are the exact steps I took to see ROI in 3 weeks, not 18 months

Since Bill Gates was (arguably) the first to popularize the phrase “Content is king” in a 1996 essay, the locution has been harped on to the point of vexation, but it still rings true — maybe today more-so than ever. In the last six or seven years, the level of distribution that business owners and subject matter experts have been able to get with their content has gone from local to worldwide. But, how do you actually get a return on the time and money you put into content marketing? It’s a nebulous concept for most business owners. Content marketers will tell you, “It’s a long game...you may not see results for 12-18 months.” I’m here to tell you that that is a lazy, and possibly dishonest. When you’re a results-oriented business leader, this kind of…

Every blogger wants one thing more than anything: more traffic

In order to increase your traffic and keep growing, you need to get creative and you need to leverage a lot of different platforms and channels. There is a lot of competition when it comes to content, so in order to stand out and reach your audience, you don’t just need quality, but also a strong promotional strategy. In my latest Quick Win for Smart Insights, I show you how you can build such a strategy by listing all of the main methods of promoting a blog. You’ll get to learn: The top free ways of promoting your blog, such as social media strategies and how to maximise your traffic from social media, search engine optimisation tips, and other effective free tactics The top paid ways of promoting a blog, including PPC ads, social media ads, content syndication platforms, and more …

How National Geographic engage 350 million combined global followers via storytelling content marketing on social media

Personally, I follow National Geographic across all social platforms - preferring the visual platforms like Instagram, Pinterest, and Facebook - and for many years been a paid subscriber to their printed magazine. So what makes me, and their other 81.7 million followers on Instagram stop scrolling, engage with the content and ultimately convert to their paid content? (They are the number 1 television brand and number 2 printed media on facebook). It's the ingenious way they captivate attention through the power of visuals and great storytelling. This is why storytelling is the future of social media. With the multitude of content on social and the many brands that choose to pay to promote content, it is becoming an increasingly crowded and noisy environment to reach social users. Although 37% of marketers say visual marketing is the…

Chart of the Day: Podcast Advertising Market Sees 117% Year-on-Year Growth

Podcasts are a fantastic way for companies to regularly generate digestible content and stay at the forefront of their customers’ minds. The impact of podcasts is certainly being felt in the US, where 16 million homes could be classified as “avid podcast fans”, a year-on-year increase of 3 million from 2016. This has led to massive increase in US podcasting ad revenue, which has now risen to over $300 million. A report from the Interactive Advertising Bureau and PricewaterhourseCooper presented the findings from 19 self-reporting companies that generate revenue from podcast advertising in the US, which equates to a year-on-year growth of 117% rise in ad revenue. The report also forecasted the future growth of the market, which projected an increase of 28% and reaching $659 million…

Many marketers and businesses don’t really put together a detailed strategy to outline their blogging objectives

Content marketing is well-known as one of the most effective forms of business promotion; and out of all content marketing tactics, blogging is arguably the best-performing and most cost-effective tactic. In my latest Quick Win for Smart Insights, I show you how to develop a blogging strategy from start to finish. You’ll learn: Why blogging is such an effective form of content marketing How to set quality objectives for your blogging strategy How to perform content and keyword research to improve your content How to put together an editorial calendar and come up with great headlines and topics for your blog How to create a promotional strategy for your blog to improve your overall results As well as how to measure your results from blogging so you can improve your blogging strategy and…

Content marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed

Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely wished I knew about when I started. In this blog post, I’m going to share top essential content marketing practices that you might not be leveraging: Strategize and plan your content marketing Research your content and perform keyword research Focus more on evergreen content The future is in personalization: create audience personas Use your analytics to optimise your content

Strategize and plan your content marketing

How much thought do you really put into your strategy? Are you: Setting objectives for your content? Creating content with your objectives in mind? Creating content based on market research? Using an editorial calendar to plan and strategize your content? Creating a content marketing strategy helps in several ways:…

Chart of the day: Original research drives traffic but marketers aren't promoting it to its full potential.

Original research produced by b2B marketers drives traffic and social shares - but are marketers making the most of their excellent research? The short answer, according to research by Buzzsumo and Mantis Research is pretty much a "no". The research found the main benefits of producing original research (research reports which involve conducting a survey of real people e.g. marketers) drives traffic and social shares, success! Website traffic, social shares, PR and influencer mentions, as well as leads were reported by half or more respondents. This proves the value of conducting original research and shows why it's so popular as a content marketing methods. When asked how marketers then promoted the research, this is what they found: Most marketers promote…

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