Great content is naturally sharable based on the visuals or copy you use to describe it. But this latest infographic from Dan Zarrella shows how you give content a further boost to reach a larger audience by including the right type of call-to-action to encourage sharing.
This is great insight since there are big differences based on using the right CTA, particularly on Twitter… expect to see a lot more “Please RT/Like/Share” in social media. Remember you can overdo it… Please RT can look desperate if used too much… creating compelling content that is more naturally shared is still most important to shareability.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.
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