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Which is the best system for blogging?

Author's avatar By Dave Chaffey 27 Jun, 2012
Essential Essential topic

This infographic shows why WordPress wins "hands down"

I'm often asked this question by marketers taking their first steps into blogging as an individual or for their companies. These days I always answer without hesitation "WordPress"!

My justification is based around the experience you can create (WordPress has great themes or is readily tailored); ease-of-use (as easy as Word or Pages); extensibility (plug-ins?); scalability (can it grow with us?); support (many agencies and freelance developers support it) and cost (it's open source, you only have hosting costs).

This infographic provides a more qualitative assessment to support these arguments. The market share figures really show how WordPress dominates. The average day sees an average 500,000 new posts on WordPress.com, not to mention the many sites, like Smart Insights that run a bespoke hosted version for their blog or full content management system.

If you're a WordPress user already, check that you're using the Yoast WordPress plugin for SEO. We are and it's awesome!

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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