Yesterday, Facebook launched 'Deals' - a new application within Facebook's now updated iPhone app - it will let you find deals at nearby businesses. It's only available on iPhone for now, and only in the US until early next year.
Mashable explains that there are four types of deals: "Individual Deals (for discounts, free stuff or other rewards), Friend Deals (where you and a pal claim something together), Loyalty Deals (for the regulars) and Charity Deals (which allow you to donate to a cause)".
The concept is simple enough - users look for the yellow icon when they Check In using Places. You then click on the deal to claim it, and simply show it to the cashier to cash in. Deals that a user claims will also be shared on your Facebook News Feed, which will allow your friends to reap the same benefits should they want to.
It's an exciting time. It will be fascinating to see how the pioneering US brands are going to make use of Facebook Deals, especially with the Christmas (sorry, 'Holiday) period coming up as well.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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