Explore our Business-to-Business (B2B) Toolkit

B2B or B2C? Either way, do you know what your customers really want?

By Patrick Kelly 25 Aug, 2017
Essential

Chart of the Day: B2B consumers value a much more personal service than B2C consumers

Across the web, you will find hundreds of thousands of articles describing the difference between B2B and B2C marketing and the differing needs of their respective customers. But it can be hard to know which set of data and recommendations to act upon.

This is where a report produced by Marketo, the marketing automation company, comes in useful. They surveyed 2000 consumers globally and found that B2B consumers value brands or vendors that have a deep understanding of their needs, actually care and offer a personalized service much more than B2C consumers.

This makes sense when you consider that B2C consumers have become used to and prefer purchasing via ecommerce stores, which don't deliver a personal 1-to-1 service. Where as B2B sales are all about the relationship between the vendor's sales reps and the client.

By Patrick Kelly

I'm the Senior Digital Marketing Manager at Smart Insights. I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.

Start the discussion on our community and social networks

Turbocharge your results with our

Business-to-business marketing Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your B2B Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts