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A real-world example of what works for LinkedIn Advertising

What did we do?

I recently launched a B2B social media campaign on LinkedIn and since I noticed there were relatively few live examples, I thought I would share what we found worked or not to help others who are wondering “is it worth it?” and “how do i do it?”. The background to the campaign was that we had launched a new service for recruitment professionals and we wanted to build brand awareness to associate ourselves with the service and get signups to the service. You will have noticed I can’t be too specific about the service for confidentiality reasons, but I can be more open about how we optimised the ads which I’ll share at the end of the post.

How did we do it?

We were featuring four different products on our website. These were built as Landing Pages with…
I'm just passing on a mini-insight I found out today from Quora. I was wondering how to find the most popular groups on Linked In. The answer is obvious, but I didn't think of it... Simply select "Groups" from the search drop down and then search without any query in the box. The number of members is given under the listing. It seems there are nearly 900,000 groups on LinkedIn - that's quite a few. The popularity of some these groups is amazing, many of them are jobs related, which is no surprise, but I was interested to see that the Emarketing Association was the third most popular - this was one of the earliest groups created around our topic:

Finding the most popular LinkedIn groups within a category or industry

This is most relevant if you work…

LinkedIn Today - the features and implications

The professional's choice of social network, LinkedIn, has launched a new product: LinkedIn Today. It works out the main news within sectors interesting to us i.e. marketing and online media and then based on what's most popular and shared  within Linked In prioritises the stories. It's like Google News really, but more relevant to the interests of marketers. The example below shows how it identified the new Google Analytics launch as the "biggest news". So it looks a great time-saver! So, it's a social news product specifically aimed at professionals, leveraging their 90 million strong network of users it delivers the top stories you need to know from your network and industry. LinkedIn wants to be considered the ‘profile of record for professionals’ and it wants LinkedIn Today to be the first place business professionals go to get insights into their jobs and…

Social network LinkedIn beefs up company profile pages

Aside from improvements to the user profiles and implementing Groups half-way through this year, Techcrunch have posted about the beefed up Company profile page, a feature originally launched back in April this year. Now with over 1 million company pages already, LinkedIn is clearly seeing the value and creating new ways in which to members and companies can interact within the network. The expansion appears to not only make the network a more social place but to also provide meaningful data to users about the company, to really start opening up and provide new ways to mash-up the 75 million+ members"€™ data. We can only assume that this is something that we are going to see more of from LinkedIn.

So - what's interesting in the update?

Company profiles are getting more social. Admins can…
Ignoring the power of LinkedIn to drive new business and build relationships is missing a big opportunity for companies small and large alike. LinkedIn is the first place many larger businesses check out potential suppliers and new hires. Using LinkedIn makes you more visible to existing and potential clients as well as your peers. These reach and growth figures are undeniable: LinkedIn has over 65 million members in over 200 countries. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. My ten practical tips are aimed at helping you to get more out of LinkedIn. 1 - Complete your profile Improve how people can find and connect to you by adding past places you have worked, details of your higher and further education (leave out schooling  before 18), activities and professional memberships. You have 1895 characters to create your LinkedIn profile. Do include: BACKGROUND HOW WE CAN HELP YOUR COMPANY CONNECT…