Google's new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter's anti-vax warning
There are a number of platform changes that you need to know about this week, including Google's update on what its first-price auction model will look like for Google Ads Manager and its publisher exchange.
Facebook has changed its rules around Live following the issues it experienced during and after the Christchurch terrorist attacks. Aiming to be stricter and reduce the spread of harmful content, the platform has tightened up its regulations.
YouTube is making it easier for brands to advertise via its home feed by introducing ads that use images rather than videos.
LinkedIn has also made some great changes to help make it easier for those using the platform to job search or recruit.
Finally, Twitter has introduced a new result for anyone searching for anti-vax-related…
3 ways to integrate TV advertising into your digital strategy
Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher.
For years, Amazon had competitors. But no one can compete with the e-commerce juggernaut anymore. About 34 percent of online sales in the U.S. come through Amazon, and by 2021, that number is expected to grow to 50 percent.
Despite this shift from physical stores to the online realm, there are no signs that digital will dominate other forms of media in…
Unlike the name Customer Data Platform suggests, it is not “just” about customer data
Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type of MarTech, the CDP, is becoming so popular. But unlike the name Customer Data Platform suggests, it is not “just” about customer data.
The recent Data Culture Report from Lexer finds that only a fraction of brands feel they are capitalizing on the full potential of their data. Some 80% of companies are investing in specific customer data projects to fill that gap. High performers show it is important to do more in-house and have better access to data and insights.
A Customer Data Platform lets you bring together and centralize data so you can use it for, for instance, analytics and real-time…
Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever
Video consumption is on an upward trend and savvy brands have been incorporating video into their marketing strategy. In a recent study, Hubspot reported that 80% of users were able to recall a video ad that they viewed in the past 30 days. If this data excites you, it should! But there is more to video marketing than recording footage and uploading it to the Internet.
To help you maximize your video marketing ROI, check that you’re not making any of the following video marketing mistakes.
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Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition
Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.
The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.
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Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support
Videos have taken the marketing world by storm. By 2021, video traffic will be responsible for 81% of all consumer internet traffic, reports Cisco.
Think about where you go when you want entertainment or information about a product? I bet, one of your go-to-solutions is YouTube.
Not only are people seeking more videos to consumer information, but they also remember them more. Around 80% of customers can recall an advertisement they watched last month, according to Vidyard, which analyzed 250,000 videos from 600 businesses.
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The financial services industry is just one that has embraced the possibilities and potential of video marketing
Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater avenues for ROI. The financial services industry is just one that has embraced the possibilities and potential of video marketing, with brands spending $1.8 billion on video in 2018, an increase of 13.1% on the year before.
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Video has quickly become one of the most effective forms of content for brands. Implementing video on your website and social channels is a fantastic way to harness your audience’s attention and keep them engaged.
Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019
As mobile use is on the rise, so is ad spend across mobile devices. In fact, if ad spending stays on course, it's likely that mobile ad spend will overtake TV, putting it top of the list in 2019.
It has been announced that Google has been fined £44 million for failing to meet GDPR regulations after two complaints were lodged against the company. Google is currently looking into the fine to decide its next steps.
This week has also seen Facebook change its tactics on dealing with pages and groups that post content that is against community standards, meaning affiliated pages and groups could also be shut down.
Finally, LinkedIn has released a list of the…
Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them
It used to be that content marketing meant just that - just content, with perhaps static images. Then along came infographics and animated gifs, which enlivened our visual experiences.
Well, those ‘static’ days of the Internet are now behind us, thanks to the growing popularity of videos in general, and video marketing in particular. According to a recent Cisco study, by 2021 82% of consumer internet traffic will be video. That’s a lot of bandwidth-sucking streaming.
Here are more compelling statistics from Demand Metric’s report 'The State of Video Marketing 2018,' courtesy of a recent post by Smart Insights' managing editor, Joanna Carter:
Some 67% of respondents use video on YouTube, while others use them on landing pages (57%), recorded webinars (55%) and…
Video is thought to be one of the best forms of content when it comes to generating engagement and leads
Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as 2020, online videos will make up over 80% of all consumer internet traffic and even more so in certain countries in the world (for example, 85% in the US). Video is thought to be one of the best forms of content when it comes to generating engagement and leads.
So, how can you start leveraging video in your marketing strategy, particularly on social media?
In this blog post, I’m going to show you how to create amazing social media videos that get results.
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