Which KPIs will help retailers optimise their mobile apps?

Well, you've finally launched your app and like other app makers in the retail space, you are looking to increase engagement with your users and generate income. You are monitoring your downloads and sources, but is that really enough to understand your users and discover what makes them stick? Will you be able to fully optimise your app based on this information alone? The answer is a pretty firm NO. You might be monitoring certain elements or metrics of your app, but is it really giving you the info you need? Going one step further, you need to be monitoring the right KPIs under those metrics. Because when it comes right down to it, KPIs are where the clues are at - these will guide you in optimising your app and increasing conversions. In this post, I…

Learn the benefits of progressive web apps (PWAs) and why you should be using them

This year has been huge for the mobile web. Accelerated Mobile Pages (AMP), which have enabled the rapid delivery of news content, have muscled their way to the top of Google search results. Furthermore, Comscore reports that mobile is the leading digital platform, with 52% of mobile media engagement being made via apps. As mobile consumption continues to grow, providing users with a fast and efficient experience is paramount in boosting impressions, conversions, and sales. It is because of this that Google is seeking to blur the lines between a mobile website and the native app experience, with the introduction of Progressive Web Apps (PWA).

There is a problem with the mobile web

Think about how quickly the Facebook, Instagram or BBC news apps load on your phone. A world of information is available almost instantly with just one…

Case studies showcasing the positive affects of PWAs

PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile applications, and because of the high and increasing level of mobile penetration globally, it comes as no surprise that the meteoric rise in popularity of mobile internet usage has led to more companies both big and small incorporating PWAs as part of their digital marketing strategy. Two questions still remain, though: what exactly are Progressive Web Apps? And why have they suddenly become so popular? To be able to better understand how things have gotten to where they are now, we should take a step back to look at some web development history.

History and background

The past decade or so…

Evolution of the TV watching experience

Not only did social networks change the way we stay in touch with friends, read the news and interact with brands, but also the way we watch TV. These days, our TV watching experience is no longer limited to the span of your living room coach – you can stay on the line friends and fellow fans and share your excitement about a new episode of a favorite show or a sports event without leaving the room. So it’s not surprising that content producers want to see us more and more involved and following them online, as it gives them a wealth of opportunities to keep us hooked and pitch commercial offers at just the right time. All that is required besides a television is an Internet-enabled phone, tablet or laptop – in other words, a second screen that extends and enhances the content that…

Is your fashion store missing out on the potential of fashion apps?

Recent data released by Google confirms what we already know - mobile is the future of retail.  Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers in the US have visited YouTube for help with a purchase decision.  While consumers may not always have access to a tablet or laptop, mobile is the one device that is always on, connected and in reach.  Mobile is the ideal platform to bridge retailer’s in-store and online experiences and is the perfect avenue for brand’s to communicate directly with the customer. Recent data released by Google confirm what we already know- mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers…

Massive mobile tech trends that will impact marketing this year

You want your small business to make it in 2017; you better be aware of the mobile technology trends that are redefining how companies sell and market their products, advertise, or directly operate on a day to day basis. Change and new technology can be intimidating, but the reality of the situation is that for every business that resists change, there are two of its competitors who are embracing it. If your company doesn't embrace the change brought on by mobile technology, your business will become a flip-phone in a smartphone world. It’s a new year, so it’s the perfect time to try something new with your business, and a mobile app should be one of those things. Chances are, you are already reading up about the industry-specific trends that will affect you. Mobile apps are no different, except they are changing…

A case Study showing how to use App Store listing testing to boost downloads

On my first day at work my CEO at CallApp gave me a compelling challenge when he turned to me and said, “We need to increase the numbers of users downloading our app on day seven (an acceptable measuring metric), as quickly as we can." The first thing I did was analyze the numbers in order to figure out where I should put my efforts in order to maximize the results and show improvement. After crunching the numbers, I decided that the best place to start was in trying to improve our conversion rate in Google Play Store. I will try to give you an idea of why I chose this route and what store conversion is all about. There are several options for downloading the app but the most common is through Google Play Store (for android users).…

Chart of the day: customers delete smartphone applications mostly because the app is not useful

A study of over 2,000 app users found that users delete the app because it's either taking up too much space on their device or the app uses lots of data. Bugs and dislike of the ads in the app were also issues for users, as well as too many promotional issues.

Key takeaways:

It's important to make app content relevant, as encouraging customers to download your app is the hard bit, keeping them in important. It's best not to just create an app, it needs to be relevant and useful, just having an app is not good marketing. Source: MarketingSherpa Customer Satisfaction Research Survey  Sample: 2,400 consumers Recommended resource: Read more about marketing your app or building your first app  …

Examples showing how Chatbots will become an increasingly important marketing app in the future

Artificial intelligence and machine learning is one of the top trends in digital marketing for 2017. At the same time, we are seeing a reduction in demand for apps, particularly as the largest platforms are reaching saturation. You could say that chatbots are the new apps; the new customer service reps, not to mention the new support system for marketers. In future, more people will turn to chatbots to manage their daily chores, be it ordering a ride or a pizza. Often these are built within Messenger apps themselves. In fact, the rise of bots could be plainly attributed to increasing usage of messenger apps. According to Forester, people spend a staggering 85% of their time using the top messenger apps including Facebook Messenger, Kik, Slack and…

Search Ads are just the beginning of a big year for Apple.

The public-facing changes made to the App Store in Fall 2016 have been nothing short of monumental, but for Apple the shift marks only the beginning of a new methodology for interacting with developers and consumers. As we roll into 2017, Apple’s recent updates will begin to solidify into a new App Store hierarchy, one which will include Search Ads as a core pillar and send a friendlier message to developers. App Store Optimization experts have been preparing for a major shift in the App Store for some time now. After all, Google introduced Search Ads to the Play Store in February of 2015, themselves following in Facebook’s footsteps. Apple is methodical, though, and the inevitable rollout of ads has come to impact the entire App Store experience. First, the ads themselves. Over 65% of all app installs originate…

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