Putting content curation front and centre in your content marketing planning
I've been spending some time this week writing a content marketing plan for a client, at First 10. As a part of that plan, I've focussed on content curation as a major part of the program of activity over the next 12 months. In their case, the reason why they're investing is that it's right strategically and suits their budget. They're a commercial marketing team with minimal internal copywriting resource, and they're not creative enough to reliably originate a steady stream of ideas. So it made sense to centralize content curation in addition to publishing original articles and media as and when they can afford it. My sense is that most marketing teams are likely needing this approach, so I thought I'd distill and simplify what's in their plan, in case…
Email Marketing is a must-use marketing channel even for the smallest of businesses
Are you a small business owner? There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entrepreneurs have many tasks that are calling for their attention. They also are the individuals that are responsible for mapping out the road for success ahead of their endeavor. So, what is a small business owner to do with so little time?
It is true that there are various needs that must be met within a business, however, have you considered that you might be spending time on efforts that are not urgent?
Are You Running Around in Circles?
Think about your current marketing efforts. What…
Learning How to Construct a Keyword-Savvy SEO Strategy
For SEO professionals, keywords are the foundation of every tactic and digital marketing initiative we perform. If you’re looking for a stronger understanding of how SEO strategy works – you’ve come to the right place.
In the blog, we’re going to break down the elements of a digital marketing strategy and emphasize how to optimize your website’s “on-site” copy for search engines.
At this halfway point in the year, it’s time to assess how well your keyword strategy is contributing to your organic search rankings and site traffic performance – and most importantly, how you can improve it for the remainder of the year.
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Are your video ads optimized to their full potential to improve audience watch time and engagement rates?
If no was your answer, then this is the article for you!
It's easy to get lost or confused in the array of technology that is now readily available for marketing your brand or product online. The benefits of video marketing can provide effective ways to advertise your product - with your creatively the only limit to success.
But how can I improve my video ad performance?
There are three key processes that help optimize video ad performance. Video ads now exist as a powerful marketing medium that maintains double digit growth at ever increasing accessibility and availability. Still, marketers often do not seem to leverage its full potential. Let's look at some ways of achieving this without breaking the bank.
1. Focus on the Right Metrics
As much as 70% of marketers say that video performs better…
5 sources and a process to help identify a penalty which reduces yours organic search traffic
Given the importance of organic search to many businesses, keeping on top of the latest ranking factors for SEO and, in particular, the changes to Google's ranking algorithms and webspam penalties, is a major concern for most businesses and a full-time job for many today.
If it's not your full-time job, discovering about a penalty will be a nasty shock and the names of the different webspam penalties can be confusing. To help keep marketers up-to-date with the changes that matter, we regularly update our 7 Steps guides summarising the latest changes and in this post we recommend 5 sources and a process shown in an infographic.
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Live chat is a key tool in your CRO arsenal
Generating and capturing leads is one of the best benefits of using live chat on your website. Not only you provide great customer service, responding to customer queries in no time, but you also capture potential visitors by starting a conversation with them.
Why is that? According to LiveChat report, visitors invited to chat are 6.3 times more likely to convert into customers than those who don’t chat; with 61% of those customers converting within the first chat. So starting a chat with potential visitors, drastically increases the chances of turning them into customers.
Did this catch your attention? Check out a few ways live chat can help you increase a conversion on your website.
1) Reach out to visitors by starting a chat with them
You…
Doing content marketing right: Insight from running a successful content marketing operations
TL;DR: Why I am such a believer in content marketing and how I run the entire process. What is the real effort (time) I put into each stage and what professional tools I love using?
I hope this article will help you build an efficient content marketing operation that will satisfy, and impress your managers!
Writing intros is one of my favourite things, so, please, take a seat and let’s get started...
Overseeing a wide variety of tech marketing activities for many of the startups and tech companies we support in G2Mteam, as well as being involved in immense efforts around increasing awareness, boosting conversions, and ROI, all the way to lead nurturing, has taught me a lot.
One thing I’ve learned is that you can’t really become the world’s top marketing expert, though you can (and many of us do) die…
Which platform is most suitable for your business?
One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been neck in neck attempting to release the best features and gain the most users.
This year we have seen Snapchat launch new editing tools and camera features, as well as Snapmap and Snap Publisher. To compete with Snapchat, Instagram launched the same features including live stream and stickers.
As Instagram’s features become very similar to Snapchat, it has become confusing for marketers to determine which platform is best to use for their business. In this blog post, we will look at their differences and which platform is best for your business - Instagram or Snapchat.
Snapchat
Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but…
Mobile user experience is becoming a key priority for brands as they look to engage with their audiences in this multi-channel, multi-device environment.
This ‘mobile first’ index is on the way and, combined with the increase in consumers using voice search, getting the key user experience components for your mobile strategy has never been more important. Not only could poor mobile user experience cost your brand customers on mobile, it could potentially cost you visibility on desktop when the mobile-first algorithm arrives.
We’ve taken a look at the current trends that are most crucial to mobile search, and what you should be considering in your overall mobile strategy.
Here are six key tactics to consider as you look to ensure that you’re providing the best possible mobile user experience:
App Store Optimisation (ASO)
Progressive Web Apps (PWAs)
Smarter User Input
Conversational Keywords
Responsive Design
Accelerated Mobile Pages (AMP)
App Store Optimisation (ASO)
Mobile applications represent a…
Referrals are the most trusted marketing format. You need to harness them.
Every other year, Nielsen publishes its Global Survey of Trust in Advertising report, compiling latest trends in consumer sentiment towards various marketing and advertising channels.
Its latest report highlighted a growing trend in the industry; that consumer trust in traditional advertising channels has markedly decreased, whilst ‘personal recommendations’ among customers is by far and away the most trusted advertising format.
The fact that customer-to-customer referrals was ranked number one for trustworthiness, was of little surprise. But what did cause a stir was the emphatic extent to which it led the way in consumers’ opinions.
Personal recommendations didn’t just edge out all other options — it blew them out of the water, with an 81% vote of confidence, compared to its nearest rival - consumer online opinions - which trailed with just 58%.
For most modern marketers, reports such as these merely confirm…
