The style and topic of your blog and social media formulate a story that connects customers to your brand
Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate what your brand is all about, so does your content. The style and topic of your blog and social media formulate a story that connects customers to your brand – both literally through SEO and figuratively through established sentiment.
However, creating top-notch content has always been a challenge for marketers. The demand for great content is extremely high, considering that the average customer views between three to five pieces of content before making the decision to purchase.
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People always prefer a brand that keeps them happy and satisfied, so improving your customer experience will be beneficial
‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving factors of your customer experience strategy.
People always prefer a brand that keeps them happy and satisfied. Happiness can be achieved when the product or service works perfectly and the customer service offered is exceptional.
Customers are also satisfied when a product or service is able to satisfy their exact needs, which means understanding what these are.
So, how can you provide a pleasurable experience to your customers so that they remember you and return again and again? Here are five great ways to improve the customer experience offered by your company in 2019:
1. Leverage the power of artificial intelligence
Gartner has already predicted that by 2020, virtual agents like chatbots will…
Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform
Marketers have long known that each generation communicates differently from the previous one. It's wisdom that has been passed down from marketer to marketer for, well, generations. But it's not enough to just consider how to tailor your message to audiences of different ages, you also need to think about the different ways you'll communicate that message.
Communications technologies and new channels appear all the time, forcing marketers to rethink their customer communications strategy every few years. While many current communications strategies were designed with older consumers in mind, a refresh is in order.
As of 2019, Millennials and Generation Z make up the largest percentage of the general population, according…
Every irrelevant email is a missed opportunity that costs you engagement and conversion
Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that your messages are personally relevant and well-timed. That means your emails must be personalized and intimately connected to your visitor's behaviour.
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Here are three examples of personalized email strategies, for different sites, that exceed the norm, and keep visitors coming back for more.
For a content site
Increase engagement and retention by sending personalized…
Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated
Without going through the checkout process, your customers will not be able to complete their transaction on your e-commerce website. The checkout process starts when a customer hits the "Buy Now" button or is on the "Shopping Cart" page and clicks the "Proceed to Payment" option.
Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated, suggests data from Splitit.com. This means that an e-commerce site could really lose out if the UI/UX on the checkout page is poor.
Attracting visitors to your e-commerce website, offering them a superior user experience and making them buy from you are all challenging aspects in themselves. But keeping your customers interested in buying while they provide their personal and payment details on your checkout page is an…
Think of deal management as a tool that helps you get the right information to reach the desired outcome
What is deal management?
Deal management is a strategy that is used by companies to define deal parameters. These include customer history, product status, discount supplied and other operational constraints in the sales review process. It is used as a tool to maximize company margins, profits and revenues. Deal management software uses visual indicators to help increase the chance of up-selling and cross-selling.
As Alexander Graham Bell said, "Preparation is the key to success." Think of deal management as a tool that helps you get the right information to reach the desired outcome. It prepares sales reps to improve their sales pitch and performance, which ultimately leads to increased revenue.
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Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly
Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. Email marketing is no different. After all, you are in business to make a profit, and who doesn’t want their venture to be as successful as possible?
If you’re new to email marketing or, indeed, marketing in general, you may still be getting used to the various acronyms and buzzwords that tend to fly around. So, let’s start with explaining precisely what a ‘return on investment’ (ROI) means.
It's all about ROI
The world of business, no matter which industry you are in, is very fond of acronyms, buzzwords, management-speak, and all manner of jargon. This is great when you are embedded…
Suggestions and best practices from finance, travel, real estate and retail
Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user's needs and provide a positive experience that keeps people loyal to the brand.
The increasingly mobile nature of web experiences today means that UX has become more important than ever. After looking at several hundred sites, Google has developed a series of UX playbooks, tailored for different sectors. Google realized that there were certain universal UX elements that helped create a frictionless shopping experience for users and have identified key best practices and principles.
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All…
What do you need to include in your Wordpress SEO checklist?
Why do so many people still use Wordpress?
Wordpress is the most popular CMS platform in the world with a 50-60% share in the market. It provides ease of use and saves time and money, especially when compared to developing a custom website.
Wordpress has also the biggest number of integrations, plugins and security options. It is a perfect place to start blogging and test some of your ideas online.
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Why you should care about SEO?
A lot of publications nowadays refer to SEO, as an "old-school way" of doing things. Many brands prefer to invest in Facebook,…
Take a look at some of the best personalization examples to help shape your web personalization strategy
In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes to implementing full-scale personalization campaigns. We also discussed how the solution to the problem was to start with ‘essential personalizations’, which work around the blockers rather than try to solve them outright, but still deliver significant value.
In order to achieve the above, essential personalizations:
Require only the simplest integration with current systems, often just requiring the addition of one line of code.
Are tried and tested by businesses in many sectors and have already proven their value.
Enable the quickest return on investment, helping validate personalization for business and secure further investment.
Require a minimal skill set to implement and present a simple and structured way for a team to gain…
