Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers
Local SEO is absolutely core to the success of many businesses. While lots now operate online, most businesses need their local customers in order to truly succeed. Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers. It relies on measurable, tangible metrics that result in leads and sales, not vanity metrics and other insights that won’t bring in sales or real value.
While it is not just about Google, it’s important to remember the search engine giant’s stance on local SEO: "nearly two-thirds of smartphone users are likely to purchase from companies that customize online information to a user’s location," which is something we simply cannot ignore.
Local SEO works through emphasizing core topics…
Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever
Video consumption is on an upward trend and savvy brands have been incorporating video into their marketing strategy. In a recent study, Hubspot reported that 80% of users were able to recall a video ad that they viewed in the past 30 days. If this data excites you, it should! But there is more to video marketing than recording footage and uploading it to the Internet.
To help you maximize your video marketing ROI, check that you’re not making any of the following video marketing mistakes.
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Cyber attacks are becoming increasingly common, meaning that, if you're not prepared, your e-commerce business could be at risk from more than competitors
The rate at which the e-commerce business is growing in India is remarkable. According to the Indian Brand Equity Foundation or IBEF, India is the fastest growing e-commerce market. IBEF mentions that this rapid growth in the market is due to the digitalization of every sector in the country.
As long as the business provides a service or a product which interests a wide range of customers, the online business is on the roll. While any e-commerce company has huge competition from other organizations in the same sector, they are not the only threats. Cyber attacks are becoming increasingly common, meaning that, if you're not prepared, your e-commerce business could be at risk from more than competitors.
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When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate
Just about every business is looking for better ways to connect with their customers. Customer engagement is the key to conversions and loyalty. According to one report by Super Office, businesses with higher engagement rates had an average retention rate of 89%.
One of the best ways to capture your customer’s attention and build engagement is by connecting them with the content that matches their preferences. This is why targeted marketing campaigns work so well. When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate.
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Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time.
For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, you could post a handful of explainer videos that aim to inform consumers. All the while, you could be driving traffic to various landing pages across your website through promotional emails, webinars, and other forms of content.
In other words: You can — and should — bring together resources and talent from multiple departments to create, publish, and distribute a wide variety of marketing assets that build excitement around your new product.
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But for…
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition
Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.
The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.
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Here are…
PR may seem like a throwback but it can still deliver if combined with new digital tactics
We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It's perhaps nowhere near as pronounced as it is in the marketing and advertising spheres.
Outbound is out while inbound is in. Direct mail has been replaced by email. Social media has, in many ways, replaced socializing itself. It’s easy to think that 'old' means ineffective and outdated.
But that’s a massive oversimplification.
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Take public relations, for example. It might seem like a throwback to a different time, but that doesn’t make…
Travel brands must select the right influencers to work with in order to see the best results and create effective stories
Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But when you pick an influencer to work with, you are aligning their brand with your own, this is why it's incredibly important to choose the right individuals to work with.
This can mean selecting influencers is a daunting prospect, especially if you have little or no experience of working in this way. One of the biggest mistakes that first-timers make is not doing enough research into influencers before choosing who to work with.
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It’s simply not enough to select the…
Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support
Videos have taken the marketing world by storm. By 2021, video traffic will be responsible for 81% of all consumer internet traffic, reports Cisco.
Think about where you go when you want entertainment or information about a product? I bet, one of your go-to-solutions is YouTube.
Not only are people seeking more videos to consumer information, but they also remember them more. Around 80% of customers can recall an advertisement they watched last month, according to Vidyard, which analyzed 250,000 videos from 600 businesses.
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SEO needs to be considered as an integral part of a web design project, not as an afterthought
SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its digital strategy seriously will no doubt already have a robust plan in place to maximise online performance. But, organic search can be fragile, even fickle, and the smallest misjudgements can leave you exposed. Timing is of the essence, with SEO, and can often be a major contributor in getting the best, most cost-effective results in the long run.
In an ideal world, brands should begin focussing their attention on their organic search strategy as early as when they are planning the design and development of their website. However, all too often, they fail to do so and leave SEO as an afterthought or retrospective consideration, unknowingly jeopardising future success.
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