Focusing your efforts on redesigning your brand identity is crucial for your startup’s success. Here are some tips that’ll help you head in the right direction.
With new businesses appearing almost out of thin air everywhere around us, there is no doubt that in order for your startup to reach your target audience and make a difference it has to stand out. While your startup’s product or service may be the one thing this world has been missing if no one ever hears about it, did it make a sound? This is exactly why your brand identity is so important.
A business’ brand identity refers to the ways in which your company is represented, what its values, purpose, passions and goals are. There are many advantages to creating a strong brand identity. These include your being able to develop a competitive advantage in the…
These benefits and examples of video marketing show why video should now be an essential digital marketing tactic
The short answer would be “yes”. Investing in a robust and high-quality video digital marketing strategy is well worth it, and it’s helping more than you can imagine. If your video engages, your conversion rates can be increased with just one smart technique or the right content that goes viral for a good reason.
Unfortunately, there is no magic formula, no clear pattern, or perfect algorithm that will cause your success to skyrocket overnight. That is why most might dare doubt the validity and reliability of video content. However, you do not need a one-hit wonder to tell the difference or one small investment with a significant payout. What you need to understand is the actual value of video content and, most importantly, its real potential for online marketing in the long…
Consumers are spending most of their time on mobile, but the majority of ad spend still goes to desktop.
It’s 2017, but most marketers still pour their efforts into desktop campaigns first and mobile second. But with up to 65 percent of time online spent on a mobile device, marketers can no longer afford to treat mobile like an advertising afterthought.
Mobile is driving growth in programmatic advertising — which allows marketers to buy ad space based on demographics and location — but desktop spending will exceed mobile for at least all of this year, and possibly into 2018. So while customers have already made the mobile switch, advertisers have yet to catch up.
Once upon a time, it made sense to prioritize desktop campaigns. Until mid-2015, the majority of us accessed the web primarily through our desktop computers. For marketers, fewer formatting options made mobile campaigns less attractive, and because mobile devices don’t support cookies,…
Avoid these mistakes to prevent costly email marketing errors
If you’ve marked 2017 as your year to grow your e-mail list, congratulations! Email marketing is a powerful tool that can help enhance your business, bring in new leads, and keep your company name on the tip of customers’ tongues. However, the reality is that it’s quite easy to make mistakes while you attempt to build a list. Those mistakes can result in lost time, customers, and money.
Blunder #1: You Don’t Give a Good Reason to Sign up
In 2017, an email address is nearly as personal as a phone number. Think about the times that you go to a store at the mall and they ask for your email address for their records. You probably cringe and envision all the spam email that will soon flood your box—and you better believe that your customers do the same thing.
One of the first steps…
What kinds of post are best for building a site's traffic and reputation?
No matter what kind of site you’re running or what your online goals are, you need a strong stream of content to keep your momentum moving forward. Most website builders already encourage you to start and maintain an active blog, but you need to take it upon yourself to follow through; publishing more content (and better content) will attract more people to your site (through multiple channels, including search engines, social media, and direct visitors) and will encourage more conversions and customer retention as well. But what kinds of posts are best for building a site’s visibility and reputation?
What Makes a Blog Post “Good”?
Let’s first examine some criteria we can use to classify a blog post as “good” or “effective:”
First, your post needs to grab attention. If your headlines don’t stand out, or if your topics…
Customers now demand personalisation and relevance at every stage of the buying process.
It seems as though every report we read has been written by someone with a different name for the business era that we’re in right now. We’re sticking with Forrester’s 2011 term, the Age of the Customer. However, terms such as the Digital Age, the Social Media Age, the Age of Recommendation, the SMART Age, all seem to be interchangeable.
Whatever we choose to call it though, each name relates to the explosion of technology in society, how it is affecting businesses, and how businesses are being forced to adapt to the new demands of this high-tech era. They refer to the effects that technology, social media, and efficient information exchange are having on product development and marketing. In particular, they refer to a period in which businesses are transitioning to become more agile and customer-obsessed than ever before.
We’ve…
Our new guide shows you how to set up and optimise your tag management system
Today, marketers have a wealth of potential tools to manage their digital marketing as shown by the Smart Insights infographic wheel of digital marketing technologies organised around the RACE planning framework.
Yet this presents a challenge, since the number of tags on any one web page has increased, in some extreme cases into double-digits, the need for a more effective way to manage them has emerged.
This amazing array of tools and products will generally have one thing in common –they all need to be installed using a JavaScript tag, a simple pixel, or most likely both.
A Tag Management System is a method of replacing a multitude of tags with a single tag that effectively acts as a beacon for all.
The system has come about through the innovation of such tools and products and the need to quickly…
How to make the most out of your company's data
Today’s corporate agendas revolve around the staggering amount of data available and the advanced analytics needed to gather, interpret and use such data. When it comes to Big Data and Advanced Analytics, things can get really tricky for a company not making the best of them.
A recent McKinsey report shows that businesses which are not able to leverage Big Data and which fail to achieve performing data management also witness an average of 14% in lost revenues per year. Surprisingly, oil companies, life sciences, and consumer goods make the top three industries where big data and advanced analytics are poorly managed, thus leading to financial losses.
As opposed to the McKinsey report, a study coming from MIT and Harvard Business School shows that companies focusing on big data management and advanced analysis witness an increase in revenue of up to 6%…
Leverage the power of the cloud to achieve better insights
The era of the cloud is in full swing. Cloud-based analytic platforms are driving automation and improving the predictive accuracy of marketing programs across all sorts of industries. With these platforms at their disposal, marketers can solve some of the key challenges that have daunted them for years, like connecting data, reporting, gathering insights, making decisions, and optimizing marketing programs.
In 2015, Gartner removed big data as an emerging technology trend, citing the fact that it has become prevalent in our lives and hence is no longer an emerging trend. Yet, McKinsey claims that less than 30 percent of the data’s value is being captured across industries. Big data’s applications will only grow as its true potential has yet to be fully tapped.
Making Decisions at the Speed of Business
Shifting to the cloud isn’t a set-it-and-forget-it proposition. It…
Live streaming offers great opportunities, but without planning, you could be flirting with disaster.
You wouldn't be alone if you hadn't winced once or twice because of a social media blunder you'd seen unfolding or read about in the press.
Perhaps you've spotted an offer that has gotten out of hand, seen an ill-thought-through initiative that's simply jumped on the bandwagon, or read about the totally inappropriate handling of a relatively simple error.
Whichever it was, social media mistakes are easily done without proper planning.
And let's face it, things move quickly in this industry.
With the constant conversation and rapid developments amongst the different platforms, it's pretty likely that you'll have missed an update before you've even finished your morning coffee.
So as we head into another year of exciting enhancements and who-knows-what new launches, we've launched a new…
