Your website must convey your value proposition. Here's how to do it.
Web design and online marketing have gotten more complicated than ever before – it’s possible now to add all kinds of bells and whistles to your site, and there are lots of buzzwords about what your site needs to do to engage visitors and capture email addresses and generate leads. But too many company websites are losing sight of what is truly most important about their site’s design and content – showing people WHY they should care and “What’s in it for me” from the customer’s perspective. Simply put: too many company websites don’t really illustrate a value proposition.
Next time you redesign your website, take some time to ask yourself some big-picture questions to make sure your website really has a compelling case for why people should buy from you.
Here are a few questions that your website needs…
How to boost your social media marketing with the power of visual storytelling
On social media, cutting through the noise is no easy task. But it’s the question you have to ask yourself with every piece of content you aim at your customers — how do we make our story rise above the cacophony?
As Picfair’s community and content manager, working with publishers and content creators across the globe daily, a constant theme in my work has been ensuring images are used to maximise the potency of any social media content. Here are some actionable steps to improve your visual storytelling on social media.
1. Be Human
The need for stories that strike an emotional chord has never been more important. Joe Pulizzi, CEO of Content Marketing Institute recently wrote: “In past years, a term that was frequently mentioned at Content Marketing World was “relevance.” Six years later, that sentiment has evolved…
Live video presents major opportunities for social media marketers to better engage their audience.
Live videos and streaming are gaining an incredible amount of traction right now. Several of the most common platforms for interacting with live audiences include YouTube, Twitch, Facebook Live and Periscope.
You’d be forgiven for thinking these platforms primarily cater to consumers. While there are lots of people using live video to share their lives and personal updates with friends and family, the medium has the potential to be so much more.
Live video marketing is also gaining traction, especially thanks to Facebook Live. If you’ve been on Facebook at all in the last month, you’ve probably come across a live video feed or one of those live polls that show real-time updates of results.
Brands are competing with one another to come up with engaging live video content. It seems to be catching on, but is that happening simply…
Flybe and Honda are fined £83,000 for breaking data rules
The EU's General Data Protection Regulation (GDPR) is coming into effect in May 2018 and businesses have to prepare for this new rigorous regulation. Because of this, companies are beginning to panic and the Information Commissioner's Office (ICO) will not tolerate misuse of people's personal information. These two examples of email reactivation campaigns attracting fines is a warning to all businesses since this is a tactic which is commonly used by marketers to re-engage inactive email subscribers using the techniques in our best practices guide to e-mail engagement.
In August 2016, Flybe sent emails with the subject line, "Are your details correct?" to over 3.3 million people in their database, who had previously opted out of marketing emails. The ICO have now fined the airline £70,000 for breaking the Privacy and Electronic Communication Regulations (PECR) - read enforcement notice and fine details.
In a…
Is your marketing automation set up to upsell as well as focus on ROI?
Everything your business does should focus on surpassing your revenue goal. Are you really doing enough to reach that point?
Smart digital marketing doesn’t just sell products; it convinces customers to add to their purchases through accessories or higher quality (and incidentally, higher priced) items. This is a tactic known in e-commerce as the upsell.
Upsells are highly useful for attaining business goals. They help with revenue, obviously but they can accomplish a much more worthy task than that: namely, securing the loyal customer.
When you sell a customer a core product, he or she usually makes the purchase based on factors other than your brand. Maybe the purchase occurred because the item had the best price, or you offered free shipping. That single purchase doesn’t create a loyal customer by itself.
Arranging an upsell, on the other hand, raises the…
Five ways to supercharge your Facebook video ad campaigns for your brand
Facebook is now pretty much a ubiquitous presence in many of our lives. The platform now has over 1.65 billion monthly users and is considered so influential that it was even accused of affecting the outcome of the US presidential election.
What’s been fascinating to see is how Facebook has evolved as a mobile + video-first platform over the last couple of years. Of the 1+ billion people on Facebook every day, 100 million hours of video is consumed. Emerging social apps such as Snapchat have redefined how video is consumed on mobile (from clunky and expensive to quick and informal) and Facebook themselves point to the 2015 ALS ice bucket challenge as a turning point for social video proliferation. The trend proved just how simple and easy it was for anyone to upload video online, whether it was…
Will 2017 really be the 'year of video'?
Year after year marketers are presented with the same rallying cry: this is the year of video. However, it's become crystal clear that 2017 may very well represent the turning point for video marketing as we know it. The rise of video isn't exactly a secret among the many trends of content marketing. Video has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources.
The good news for marketers? Times have changed.
The bad news? Those who don't hop on the video bandwagon sooner rather than later may very well get left behind.
Why Marketers Must Get On Board with Video
The numbers don't lie: video is on course to dominate the web in terms of reach and traffic. According to a report by Cisco released last year, video is projected to account…
How to use filters in Google Analytics to get more accurate data
In this article, we will explain how to receive more accurate data using filters.
For a start, keep in mind that filters in GA are designed to help you customize the data seen/viewed in GA, according to the purpose of the report you need to create. You can
Exclude data;
Include data;
Change data;
Search & replace data;
Set up an advanced filter.
First Things First: How to Add a Filter
Filters are added only within the “View” menu and here you can create many views if required. A view of the website is basically a copy of the GA data with different settings applied, e.g. you can set access rules, determine the goals for your website, etc. For further information about what the view is and how to add a view check out this material.
Now, log into your GA account,…
How to adapt to the shift to mobile commerce
For a long time, the rise of mobile marketing has been the darling of tech predictions. Since Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, said in 2008 that "Mobile [will] overtake fixed Internet access by 2014", the world has been waiting for that prediction to hold true. It did, at least by some sources, precisely that same year she said it would.
According to a study by Comcast, in 2014 mobile usage represented 60% of the total time spent online, while desktop-based consumption made up the remaining 40%.
Since the majority of your website visitors come from mobile devices, you need to adapt your digital marketing strategy to take advantage of the…
Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics
Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google Analytics to improve your business, we have covered off all the major upgrades and improvements.
While there are many changes over the last year, probably the most significant is the upgrade to the new Universal Analytics standard and the introduction of enhanced e-commerce tracking.
For non-e-commerce sites this is obviously of less significance but for online retailers there are some significant improvements.
The advent of enhanced e-commerce brings a far greater emphasis on key areas of site performance and marketing, in addition however it has also bolstered its tracking and reporting around product performance. That means whereas before GA was primarily the domain of e-commerce and marketing professionals it is now moving into…
