Google+ is Google’s own social network, enabling brands to build relationships with prospects, customers, and other businesses

Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a powerful social media marketing tool. The importance of Google+ should be assessed on an individual basis, as it is based on your unique appeal. If it is thought to be of benefit to your brand, it should be used as part of your overarching social media strategy.

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What is Google+?

Google+ is Google’s flagship social network, allowing users to connect easily and often, through interests and friendship. It’s not an independent service – instead, it is integrated and connected through all Google services as part of the ‘ecosystem’. Interactions with individuals or companies are based…

A newly launched SaaS will be up against hefty competition and numerous potential customers who have seen it all before.

The owners and administrators of the service can get a quick leg up by following a few tried and true SaaS growth strategies. Compare your strategy against the checklist below, and you’ll be better prepared to achieve your marketing goals for launching your SaaS. [si_guide_block id="100244" title="Download Premium Resource – Product launch Playbook" description="Launch a product using RACE planning to structure your marketing activities. A marketing playbook defines the key messages, types of communications, best practices and optimisation techniques that should be used to maximise return-on-investment for different marketing objectives."/]

1. Get a Plan Together

Too many SaaS marketers try to wing it. They assume they’ll be able to form their plan as they go. They put out a campaign, check the analytics, test the…

Tap into your brand heritage to revive your brand's position and values.

“An organisation’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: The Art of Digital Branding, 2011) This article takes a look at the growing need for a clearly defined digital transformation strategy for organisations to follow and what practical steps organisations can take in skilling up their employees with digital skills, referencing the DARC model More and more traditional brands find themselves operating in ever competitive sectors being disrupted by emerging brands built on new business models. This Disruptive innovation has continued to gather pace, looking to re-map and re-invent any market sector For the more established brands this can be a concern, but a key asset they can play to their strengths is to start to take a look at the history or the…

The best strategy and tips for growing your Instagram reach and engagement

I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers and more engagement mean better results overall for your business – and perhaps, even more sales as a result. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/] The ‘trick’ to creating a winning Instagram growth strategy is to, quite simply, actually create a strategy – and stick to it. Forget posting just for the sake of it. In this blog, I’m going to give you best tips that will help you improve your Instagram growth strategy: from how to use hashtags strategically…

How to set digital marketing KPIs, make them SMART KPIs and align your KPIs to the RACE planning model

Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for Digital Marketers to set expectations and prove that their work is having a positive impact. To outsiders, the success of digital marketing activity can be seen as difficult to measure but this really isn’t the case. In fact, it’s normally easier to measure progress for a digital campaign than an offline one. [si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/] The aim of this post is to help you set digital marketing KPIs to measure what really matters in a way which all parties can agree on. We’ll cover negotiating KPIs and how to tie…

How to integrate Email and Facebook to achieve marketing success

Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the rumors about the dying email usually arrive, the social media come to mind as a logical assumption. Indeed, many may recognize the social media as a direct and more powerful competitor of email. Such a misconception is grounded in the fundamental confusion of different roles both channels play in communication with customers. Is the effective fusion instead of confusion possible in order to benefit from both marketing tools? Yes, it is definitely possible after the “labor division” of email and socials is comprehended.

Email and Facebook - not twins but brothers

Comparing email with Facebook, for instance, every marketer should clearly understand that…

Search Marketers Are Embracing Online Reviews

Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, and Search Engine Land reports that 72 percent trust reviews as much as they do recommendations from friends and family. Reviews have also shaped search algorithms. And with Google explicitly indicating that reviews play a role in one of its three primary local search factors, an increasing number of marketers and local SEO professionals have been crafting strategic approaches to reviews in hopes of improving local SEO performance.

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Pinterest is a platform for sharing visual content. So, to expand awareness and reach of your brand, the quality of your visual content is the key to success on Pinterest.

Pinterest is for creative marketers! By making sure your content is imaginative, eye-catching, interesting and useful, you will be able to reach out to expand your audience and keep them interested. In this article, there are some basics of managing integration with other channels and SEO that we will cover at the foundation of expanding reach. A few headline statistics about Pinterest: 70 million users from the US 80 million users outside of the US 81% of Pinterest users are actually Females 40% of New Signups are Men; 60% New Signups are Women. Median age of a Pinterest user is 40, however majority of active pinners are below 40 There are over 75 billion ideas on Pinterest 87% of Pinners have purchased a product…

10 CEOs share sales and marketing alignment tips through Account-Based Marketing

Sales and marketing alignment is one of the secrets to the success of any business. According to a recent study published by Celsius International, companies with sales and marketing teams that are aligned with each other have a 67% success rate in closing sales. Additionally, having an aligned sales and marketing team can help your business generate revenue 32% times faster than those that don't have an alignment.

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Despite the fact that companies recognize the need for sales and marketing alignment, the reality is that a lot of B2B companies struggle with this. In fact, 90% of B2B marketers admitted that aligning with the company's sales team…

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty

If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. They want to engage moment to moment, creating their own content and enjoying intimate interactions with their favorite personalities. In short, they crave experiences.

Instagram reacted by launching its Stories feature in 2016, offering a way for people to share their experience with a more seamless alternative to Snapchat’s popular story feature. The two companies have been battling it out since then, though a 2017 study found Instagram is currently the preferred platform for popular influencers.


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