Facebook's US 'Clear History' rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android
Facebook's 'Clear History' tool has started to be rolled out but it could be delayed in the US due to a court case.
Snapchat is making it easier for users to create AR experiences by adding new features to its Lens Studio AR.
Instagram is testing a new type of messenger app aimed at close friends and featuring automatic updates.
Facebook has banned pro-Trump The Epoch Times from advertising on the platform after it broke advertising rules.
Google Assistant is now able to answer more questions, suggesting that voice search is set to become more popular.
Facebook has finally rolled out 3D photos to a number of Android devices and has expanded the number…
Marketers can expand relationships between existing customers and their brand at a lower cost than attracting new clients
Don’t you just hate it when someone only shows up when they want something? You know the type; the fair-weather friend who is suddenly chummy after weeks of absence because they want to call in a favour. It’s a social etiquette faux pas that can act as an important lesson for marketers because businesses do it too.
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The relationship between a brand and its customers is all too often transactional and stilted, with companies only getting in touch when they want to sell a product. This is a trap that travel marketers should avoid for…
Social media users want access to relevant information immediately, which QR codes can help provide
QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well.
In today’s fast-paced world, social media users want instant gratification. They want access to relevant information immediately. QR codes can make that happen!
The amount of QR codes redeemed is set to grow from 1.3 billion in 2017 to 5.3 billion by 2022. You’re probably used to seeing QR codes all around you: on receipts, restaurant menus, discount coupons, mobile apps and pretty much everywhere you go. It’s no secret that they’ve taken the digital world by storm.
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Chart of the Week: 37% of marketers say increasing brand awareness is the main goal for 2019 but it is not a measure of success.
Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates and possibly more sales. It’s not surprising then that that over a third (37%) of marketers cite increasing brand awareness and brand health as their top priority for digital marketing in 2019.
According to Altimeter by Prophet’s global survey of 500 senior digital marketers, brand awareness is still a big priority across the world. However, the research revealed that there are a lot of different priorities when it comes to digital marketing, with the focus being split across several areas.
2019 digital marketing goals
Over a quarter (26%) of marketers say that their primary goal for their digital…
Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing
Despite what you may have heard from expensive marketing companies, it doesn’t take a lot of money to get your customers to engage. As long as you know what you’re doing, you can keep costs low and still facilitate a high level of engagement.
Whether you’re an entrepreneur in a small company, a freelancer, or a member of a big marketing team at a large company, it pays to save money where you can in your advertising techniques. Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing.
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To get your message across to your audience and achieve your goals, you first need a social media plan
With social media becoming more important every day, there's a case for every business to exploit this platform for marketing.
When you consider that 73% of marketers have found social media effective for their business, you’ll see that this is an ideal platform for boosting your revenue.
But to get your message across to your audience and achieve your goals, you first need a social media plan.
Now, the big question is: what do you need to know to develop an effective social media plan?
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In this blog…
Businesses that offer better customer experiences earn between 4% and 8% more from purchases than their competitors
Modern customers don’t just want to buy a great product or subscribe for dependable service - they also want the overall purchase experience to be enjoyable and are ready to pay more for this. No wonder, businesses that offer better experiences to their customers earn between 4% and 8% above their competitors.
According to McKinsey, 70% of buying experiences are based on how consumers feel they are being treated. Something as simple as saying ‘thank you’ to your customers after a purchase can improve their impression of your brand immensely.
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Of course, when customers feel special or cared for,…
Unless you know where you currently stand, you won't know what to work on and what kind of improvements you’re making
There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and rapidly evolving features. In fact, 73% of marketers in the State of Social survey said that social media marketing has been effective for their businesses.
That said, some businesses may not get the desired results out of their social media marketing efforts - mainly because they’re making critical mistakes.
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In this post, you’ll discover some of the best ways to improve the ROI of your social media marketing campaigns. Let’s take a look:
1. Use UTMs to…
How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers
Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In this article, I describe a process I recommend to run effective discovery. It can be applied both for onboarding new customers, but also applied for prospects when pitching.
The post is aimed at marketing and in particular digital marketing agencies and consultants, but client-side marketing teams looking to review their position in the market may also find it useful.
More details on the questions to ask during discovery are available in this client discovery process checklist template I have developed for Business members. You may also find the brand audit in the Smart Insights Agency Toolkit useful.
The term “Discovery” is not used…
Video content is quickly becoming king in the world of content marketing.
These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication.
You know those boring emails we get all the time from brands? Well now sending videos to introduce your brand or tell a story is considered email marketing best practice.
Believe it or not, your audience is much more likely to watch a short video clip than read through a long body of text these days. Video content is quickly becoming king in the world of content marketing.
In fact, YouTube is the second most visited website in the world with more than one billion unique monthly visitors every month. Not only that, but Youtube is also…
