Chart of the day: Facebook reach 1.9 billion monthly active users
Last week Facebook released its Q1 2017 results, reporting it has hit 1.9 billion monthly users as of the end of the march quarter. Their monthly active users have risen by 17% YoY, despite the rise in competition Facebook has seen consistent growth. What was surprising about this report was the rapid growth Facebook have see in the Asia-pacific region.
When comparing the two charts its hard to not notice the significant growth for the Asia-Pacific, with almost double the amount of monthly active users. This growth will be due to the focus Facebook have put on areas of lower connectivity, to reach their goal of building a strong global community.
Mark Zuckerberg, Facebook founder and CEO said "We had a good start to 2017,…
How to start using advanced content analytics
Analytics, in general, is key to performance optimization. Getting accurate feedback on what is working and what not helps companies make improvements that will lead to better outcomes. And when content is the center of your business, Advanced Content Analytics becomes the center of your Big Data analytics. By now, most businesses have heard of the Advanced Analytics and how it can generate value from large amounts of warehouse and fresh data. But despite this, most marketers today are struggling to measure whether anyone is using their content, how often their content is used, how much their content engages customers, and most importantly – whether their content has any impact on sales. Advanced Content Analytics using today’s sophisticated tools and techniques can make it easier to measure the outcomes of your content.
What are analytics and what are their types?
According to RapidMiner, analytics is…
Use these landing page creation and testing tools to optimise the conversion rates of your landing pages
Lead generation is a key goal of digital marketing in many sectors. By testing landing page layout, headlines and copy you can increase lead volume and thus potentially sales using cost-effective techniques. By hosting test pages on the servers of suppliers you should be able to bypass the need for agency or IT department involvement to get test up-and-running rapidly. The tools listed in this post will help you design and test pages which improve the conversion rate to lead. SmartInsights has no relationship with any of these tools, we just want to help readers looking to utilise landing page testing tools by pointing them to quality providers.
Key things to consider before purchasing and using these tools:
Ease of use of setting up tests
Integration with CRM systems you use or plan to use
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Trust Is Your Most Valuable Asset, So It’s Time to Embrace the Most Trusted Source: Other People
Social media has reinforced the common belief that many of us have: other people like me the most.
Marketers have caught on and are looking to capitalize on that desire for the spotlight and the chance to celebrate people who are putting themselves out there for the world to see. Social posts, featured reviews, photos, and other content are now coming from customers and marketers are happily sharing these to give each person their moment in the Sun.
All of this user-generated content (UGC) is being touted as the next big thing in content marketing, and we think it’s particularly useful for e-commerce brands. Your e-commerce shop relies heavily on user reviews, word of mouth, positive shares, and social buzz, which is UGC in a nutshell.
Your fans and followers are already creating and consuming social content…
Chart of the Day: The most popular methods for measuring marketing performance
Marketing effectiveness has always been tricky to measure. Digital marketing isn't short on analytics, but there are so many different analytics tools and types of data that it can be highly confusing. One of the major issues is knowing which metrics to weigh higher than others when there are so many available.
A recent report from Trackmaven shows that marketers rank measuring content performance as the most important measure of marketing performance. This is followed by social media analytics and channel performance.
These are valuable concepts, but are they really the most important metrics? I worry marketers are confusing important with measurable. It's relatively easy to measure social analytics or using Google analytics to report on content performance. But does that really mean your marketing efforts are doing what they're meant to - sell more of your products.
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How marketers can capitalise on new AI technology to deliver more effective chatbots
Chatbots are no longer the robotic, clunky machines from the days of old. If you remember bots like AOL Instant Messenger’s SmarterChild, for example, you might be interested to learn that advanced designs are allowing for the creation of more interactive conversational pathways — meaning these days, chatbot conversations look a lot like their fluid human counterparts.
What’s more, companies developing these technologies are increasingly able to iterate upon each chatbot, optimizing specific types of interaction within the messenger conversation. As a result, a new element of artificial intelligence technology is emerging, and it’s called natural language generation.
Generating ‘Natural Language’
NLG is simply the creation of human-like language by a machine representation system. These systems begin with the idea of figuring out what the communication goal is or what the user wants to know. What follows is an analysis of…
Use these Social Media Campaign Tools to run more effective Social Media Campaigns
Social Media campaign tools give you flexible campaign and advertising tools for running campaigns on all the major social media platforms. They provide a quick and easy method for setting up customer engagement campaigns, from templates for quizzes, surveys, and sweepstakes to white label options with full CSS editing and iFrame functionality. These tools can focus on a number of campaigns goals (e.g. driving engagement or collecting leads) and have powerful social sharing features out the box but with custom options ensuring each campaign can be tailored accordingly.
Key things to consider before purchasing and using these tools:
Whilst these tools provide a quick and easy option for many brands, ultimately these tools act as a third party between you and the customer limiting your control of the customer…
The Focus is now on Personalization across Various Channels to Drive Retail Business Growth
Ever tried going back to early nineties and visualizing how shopping used to be in those days. You would go to a store or a mall, preferably the one for which you don’t have to take a detour. Most of your shopping would be completed on weekends with family tagging along. You would rely on your friends’ advice, magazine reviews and TV ads for deciding what to buy. Your friends would also call to inform you about the latest deal or clearance sale.
Fast track to the present day and you have Amazon Go. No Cashier, no checkouts; just visit the store, pick up what you want and simply walk out of the store. The shopping experience for customers has completely transformed over the years. The…
Study from PwC shows the need for Chief Digital Officers in larger organisations
The digital revolution is transforming all business departments. Marketing, HR, Sales, Finance & IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital change. Whole industries are being disrupted with newer, faster and more efficient ways are doing things emerging. Many businesses are responding by creating a digital transformation programme - our new research shows the number of businesses adopting digital transformation programmes is increasing with around one-third having a programme in place and a further third planning a programme within 12-months.
Managing digital transformation is a herculean task, but one that needs to be done well if the business is going to continue to grow in a world forever changed by pervasive technology.
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Using machine learning and predictive intelligence in the B2B Buyer journey
AI (Artificial Intelligence) has become a business buzzword this past year, even featuring in the mainstream media. AI includes any kind of computer program which actively seeks to mimic a human capability, such as understanding speech, recognizing images or responding to questions. When it comes to using AI in the sales cycle, there are two technologies which are particularly useful, and it’s worth drilling down and understanding them rather than focusing on the nebulous term ‘AI’. These are Machine Learning and Predictive Intelligence.
These two technologies can work in tandem to provide your sales team with a way to target the hottest and most qualified leads, and thus save time and bring in more revenue.
The graphic below shows the range of different artificial intelligence, machine learning, and propensity modeling techniques which can be applied and different stages of the customer lifecycle.
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