Using quizzes to drive e-commerce sales

Social media is a tricky too to apply. You can use social networks to engage your fans, conduct discussions or ask for the opinions, but at the same time it may be really hard to get a real profit out of your audience. Very often marketers are getting excited with ideas that are highly interactive, unfortunately, they lack it terms business sense. In this article I will show you how to create quizzes for social networks that will not only engage your users but also improve your sales.

Why quizzes?

Take a look at this infographic with 6 interesting quiz statistics to discover the potential of the quizzes:

First advantage: Personalization

Personalization is one of the most important triggers that can help to increase your sales. Consider an e-commerce site where the content that is shown…

Twitter Advice for those just starting off with the platform

You'll know that Twitter is a platform worth taking seriously as these statistics show: Twitter has 316m monthly active users. (Source: Venturebeat) 500m tweets are sent per day. (Source: Expand Ramblings Report) 80% users access Twitter on mobile. (Source: Statista) Given these stats, it's no surprise that Twitter is being used by different types of businesses to promote their brand, connect with their target audiences and boost social conversions. In fact, in a blog posted on Adweek.com, writer Shea Bennett reports that almost 67% Twitteratis buy from brands they follow on Twitter. So, what does it mean for startups and small business owners? This means that Twitter is not going away anytime soon and is going to establish a cobblestone bridge between businesses and potential buyers. Businesses with all kind of…

How mobile marketing can support bricks and mortar retail

Did you know that 1 in 3 online purchases during this year’s Black Friday were completed on a mobile device? Mobile is now considered a channel in its own right – which is great news for offline retail. That’s right, offline retail. Contrary to what you may think, mobile commerce does not spell the end of real world shopping, it can actually save it! Merchants who understand that a consumer’s dollars are green no matter where he or she buys, and are able to communicate with them as they constantly move across multiple touchpoints – will reap the rewards. Thanks to mobile, that movement can be glued together. Here’s how:

Targeting users based on their location

One of the major components of a perfect marriage between the physical and digital worlds…

The latest figures comparing the popularity of social sign-in on different platforms

Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google plus is starting to pull out of its long-term downward trend. The other players maintain their smaller shares of the market. Facebook dominates social sign on when it comes to mobile applications, but the picture is more diverse when it comes for media/publishing websites. For more information on latest social sign on figures see the latest report from Gigya.

Original post - February 2013: Google+ introduces Social Sign-In

I've explained before why I see social sign-on as a significant…

Demystifying personalization for retail e-commerce - examples of the three ways to do it

Personalization is either 'freaking people out' or enchanting them. It’s scary for people who believe that it may freak out their website’s visitors. But it’s blissful for those who believe that it will provide an incredible experience for them and the facts about consumer preferences support this too. Even if you’re scared of personalization, or you love it, more than 70% of consumers get frustrated when website content has nothing to do with them. Instead of waiting until Amazon tries something new and test it on their website, you can be more aware of your capabilities right now. To understand what personalization is all about, I’m going to share with you what types of personalization are available now on the market and how they…

Marketers need to learn how to master data science to stay ahead

Twenty years ago, marketing was a whole different ballgame. You’d buy a magazine ad or a billboard and hope for results. Today, marketing looks much more like a science; it’s data-driven, precise, and numerically grounded. For example, it’s possible to know how many people landed on your company’s latest blog post last Wednesday, what city each person was located in, and how long each visitor stayed on the page. But just because that information is available doesn’t necessarily make it useful. The current marketing dilemma isn’t in gathering data; rather, it’s sifting through the mountains of minutia without getting buried in a veritable landslide. The challenge of marketers is now fishing for concise, actionable insights in a stream of scrap data. 

Symptoms of Analysis Paralysis

CMOs want quantified, useful information about how customers…

EU data law will be much stricter while the ICO is to hold brand owners directly responsible for agency behavior

The latest reports on negotiations of the forthcoming EU data law strongly indicates bigger challenges lie ahead than was previously thought in becoming compliant, plus there is likely to be a loss of key practices. It includes the fact that there will be greater tightening of consumer opt-in consent levels, and restrictions on web analytics and profiling.

ICO will target brands and hold them to account

However, there is an added incentive for agencies to get compliance preparation right. The Information Commissioners Office (ICO), which enforces data regulation, has now stated that it will target brands as well as third parties if third parties have been responsible for breaching rules. This means any irregularities that occur within agencies while utilising client data will be…

Product content driving visual commerce

There are many different types of content. Product content is vital in online retail because it is the digital representation of the product being sold. In its simplest forms, product content is product images, video, copy and technical drawings. Until recently, product images were just considered assets, and the quality and consistency of them could be very poor across a site. However, product content is coming to the fore under a new label of ‘Visual Commerce,’ in recognition of its role in improving conversion in online retail.

Linking retail content with user-generated content

Visual commerce also includes customer generated images that link back to a product via Instagram or Pinterest for example, but retailers have the greatest control over the content they commission themselves, and making their own product content work harder will give them better returns from ever-growing content budgets. So how can retailers make product content work harder, and…

Making a brand meaningful

According to the 2015 Meaningful Brands research by Havas, most people would not care if 74% of all brands disappeared for good. This should be a wake-up call for the majority of brands. The marketing landscape is continuously changing and digital technology is developing faster than ever. It will come as no surprise, that some businesses fail to keep up with these trends.

Most of the problems that brands face nowadays result from problems in marketing communication. Many marketers have not updated their strategies to today's consumers who are more demanding in terms of customers service, less loyal to favorite brands and more resistant to traditional marketing messages.

December is usually the time when most companies sum up the whole year and prepare for the upcoming months.

1. Ad blocking will continue to grow

Users that use ad blockers…

How technology can boost the effectiveness of your event

If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience what you have to offer. A study by Regalix showed that 54% of B2B marketers said that event marketing was a significant tool when promoting their business - highlighting the fact that showcasing your brand at an event can have a significant impact. Whether you’re attending an event or hosting your own tradeshow, event marketing can be invaluable when it comes to boosting your business - ensuring you leave with valuable new leads and industry connections.

Why trust in tech?

The world of technology is developing at an increasingly rapid rate and there is now an array of digital marketing tools that can…