A 9 step tutorial and example of Facebook's multi-product ads
Facebook has rolled out an exciting new update in recent weeks - the Multiple product ad - not to be confused with Dynamic Product ads which are a retargeting option most relevant to retailers .
The Multiple Product ad option means that you can feature more than one product or service (or blog post even) in the sponsored News Feed without having to create multiple adverts. You'll need to be using Power Editor (if you don't know about that well I have a one day training course as well as an Online Masterclass you can sign up for...). Multi-product ads will allow you up to five images at a time. Obviously you can use them to show more products, but you could also use a succession of images to tell a story or provide more details and close-ups of…
8 steps showing how to combine SMART and RACE to set campaign goals
SMART goals are a commonly referenced concept in marketing, to help check that goals are Specific, Measurable, Actionable, Realistic and Time bound (i.e. have a deadline). Goals have their place at all levels of planning whether business planing, marketing planning or campaign planning. It can often be the difference between a successful campaign and not. As my previous post on goal-setting for marketing showed, they have huge benefits in:
Empowering, aligning and focusing teams and colleagues
Managing senior management
Giving you and your team a sense of success
Allow you to understand a campaign within a wider marketing activity context
But in practice, it's not easy to select and set goals, they are very rarely obvious especially when you put them against the SMART test. Setting goals requires a numbers of thing's…
Our multi-device day from Smartphone to Desktop to Tablet
Technology dominates our lives night and day! Really - even when we're asleep, our mobile devices are monitoring some of us.
We thought we'd share this nice visual from comScore's recent research which summarises when we are using tablets, PCS and mobile phones. Find out more by downloading Comscore's whitepaper for insights into Today's Digital Consumer.
In media we have always talked about 'dayparting' to target audiences at different times of the day - this research emphasises the need to use mobile to target audiences. Desktop only will no longer cut it! Likewise, when creating digital experiences we need to ensure adaptive website designs that work in different contexts from smartphone to desktop to tablet.
Of course, the media use curves above are a simplification, as this insight from the Ofcom digital media…
Real-world examples of techniques to boost sales for a startup
NeuroOn gets an attractive sales pitch.
Welcome to Round 4 of Smart Insights' Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for a real startup. Watch the video below to get simple tweaks that you can apply to your business today to improve your value message and increase conversions.
After you watch the video don't forget to vote for the winner of this round in the comments below, and share your thoughts on the strategies discussed. We'd love to hear your feedback!
Stepping into the ring today we have...
Aaron Ross - Author of Predictable Revenue vs Pete Z - Email sales specialist at magnett.co
Aaron and I go head-to-head in this episode to boost sales for NeuroOn? a sleeping mask that measures and affects your quality…
A recommended wireframe and best practice examples for retail Product Details Pages
In part four of our review of best practices for different types of retail site pages we will cover the Product Details Page (PDP). Of course, the product page template is an essential page in the conversion path and when visits are aggregated across all product pages, this often represents the largest chunk of total views or 'footfall' when viewed in analytics.
Product details pages are accessed both as part of a wider online purchasing journey, for example browsing a category page and then navigating through to specific product, such as campaign or landing pages.
It’s therefore important to understand the different user needs as not everyone who visits a Product page will be ready to buy, so the page also needs to provide as much relevant and useful information as possible.
Sometimes large catalogue retailers use more than one template design because optimisation teams…
