Marketing Fight Club Round 4 – B2C Tech product for NeuroOn [Video]

Real-world examples of techniques to boost sales for a startup

NeuroOn gets an attractive sales pitch.

Welcome to Round 4 of Smart Insights' Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for a real startup. Watch the video below to get simple tweaks that you can apply to your business today to improve your value message and increase conversions.

After you watch the video don't forget to vote for the winner of this round in the comments below, and share your thoughts on the strategies discussed. We'd love to hear your feedback!

Stepping into the ring today we have...

Aaron Ross - Author of Predictable Revenue vs Pete Z - Email sales specialist at magnett.co

Aaron and I go head-to-head in this episode to boost sales for NeuroOn? a sleeping mask that measures and affects your quality of sleep.

We come up with bite-sized changes to NeuroOn's website that better communicate the value of their product, improve the clarity of their message and ultimately increase conversions.

Key lessons in this episode for improving NeuroOn's website

• 1. Don't write for the wrong target market.
• 2. Talk about the BENEFITS of your product rather than the FEATURES.
• 3. Prove that your product works.
• 4. Re-write your headlines to pack more punch.

You can apply these tweaks to your own business too!

http://youtu.be/fThxaMjYlaI

Chat with us in the comments below:

Do you have any comments on the tweaks suggested in the video? Which of the tweaks do you think are likely to have the largest impact on sales?