22 Digital Marketing techniques that demand attention
Update: I update this post annually with a new poll on the techniques that readers think is important. You can see the latest poll in this post on Digital Marketing Trends for 2015 - in the article I have also covered what I see as 30 of the top tools for managing and optimising digital marketing in 2015.
Many of the trends I identified below will remain key digital marketing activities in 2015.
Each year, I review the latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses. In 2013 we reviewed top-level digital marketing trends, asking which trends will give the greatest commercial benefits, this year I drill down to the next level to give more specific practical recommendations to increase effectiveness.
What are the major trends in digital marketing for the year ahead?
To…
A little fun to end the year
[caption id="attachment_32399" align="alignright" width="270"] Santa discovers his Android rendering sucks...[/caption]
If Santa was an email marketer...
1. He'd be the only one who could claim "open rate" is a meaningful metric.
2. He wouldn't have to worry about people complaining they get "too many" presents from him.
3. The message on the gift tag would be limited to 50 characters and always feature first-name personalization.
4. His detailed tests on the “best time and day to send” would have extremely conclusive results (but at least a dozen experts would try and persuade him to always send on a Tuesday at 3pm).
5. Around half the recipients would get their presents while out and about. Some would open them immediately, while some would wait until they got back home. And some would check the gift tags, save the valuable looking gifts for home,…
