A quick guide to finding out
A recent article published on Optify highlighted some surprising data on use of PPC which stated:
57 percent of (B2B) marketers spent no time on Pay Per Click, and only 4 percent spend more than 15 hours per week.
I found this a surprising statement and it made me wonder if experiences shared by marketers who "fell out of love with PPC" has led to B2B marketers abandoning the channel all together? I hope not, I don't believe it is about all or nothing in PPC, I think you can find that sweet spot where you target spend carefully to get the return on investment you need.
The data from this survey certainly suggests there are missed opportunities in Pay Per Click using AdWords.
The Optify data also suggests a decline in sites using Paid search.
…
A summary of mobile video marketing trends
In this article we are going to show how mobile video usage is likely to change in the coming years and offer some tips on how you can ride the wave to benefit your business. Over recent years, we have seen major changes in both online video and in mobile usage. A combination of the two has transformed the way we interact with our mobile phones and the way that we watch online video. Things are set to change even more.
What are the experts saying?
Cisco has recently predicted a 13x increase in mobile data traffic from 0.9 exabytes per month in 2012 to 11.2 exabytes per month in 2017. Their report points to four key factors that are influencing this rate of growth:
1) Increase in mobile users
2) More mobile…
New study shows that social media sacrifices vary by gender
This is a thought-provoking infographic based on a summary of a study commissioned using an independent research company for Browser Media.
The survey investigated the UK usage of social networking sites and their sacrifices for the ‘social fix’. The Infographic illustrates key findings from the survey, the takeaways for us were:
Women are more active on social networking sites; 60 minutes per day vs 48 minutes.
Social media users are sacrificing socialising (14%), sleep (10%) and even sex (8%).
Location is one factor determining social usage; respondents in Sheffield spend twice as long as those in Edinburgh. Can you conclude that from a survey? We're not sure about the accuracy of this comment:
"if you're young, female and live in Sheffield, it's highly likely that you spend a substantial part of your day on social networking sites"
…
