Managing digital marketing

12 digital marketing fundamentals to get right in 2012 At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, available in the Slideshare embed at the end of the post. In this post I’ll highlight

What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked at the relative importance of company Facebook page visits against their main website visits. So I

How engaged are users of different social platforms? Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we’re updating it with a new infographic from Social JumpStart. This one has some additions including Pinterest showing that for all our current interest in Pinterest it’s nothing compared to YouTube.

Evaluating technology options for innovation in marketing – know your hype cycle I’m noticing a lot more innovation roles in larger organisations recently. It’s great to see companies investing in understanding technology and marketing trends to try to create a roadmap for prioritising and implementing innovative digital technologies for marketing applications. If you’re involved in digital strategy,

An infographic emphasising the future skills gap for “data scientists” I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance. I noticed this infographic and thought it was useful for their emphasis of the importance  of ‘Data Scientists’ to the future

A 5 step process using 90-day time-boxes to help implement your plans The start of a new year always brings a period of reflection and forward planning. New strategies are created and exciting initiatives are launched. It’s often the case though, that plans and strategies end up in drawers, little changes and businesses continue on doing the

and approaches to tackle them Hi! I manage the LinkedIn Web Managers group of which Dave Chaffey is also a member. When Dave saw the recent thread we had running about the current challenges for web and digital marketing managers, he suggested I do a guest post on Smart Insights, so we can “share the pain”

If you’re thinking of hiring an SEO or are an SEO – this is a must browse Earlier in January, you may have seen a useful piece of research completed by SEOmoz that looked into the costs and service structure of SEO agencies. I’ve included that below, but the main reason for this post is to alert

 Two apparently contradictory reports on UK digital ad spend Two stories in the marketing press caught my eye recently because they appeared to contradict each other and each is from an impeccable source. One set of figures comes from the Institute of Practitioners in Advertising (IPA) and the other from the Advertising Agency Register (AAR). The IPA

A review of the main web crowdsourcing services for marketing, design and development These service sound scarier than than the title suggests. I’m sure many consultants, agencies and companies are using services such as oDesk and 99Designs already. But I thought these were worth grouping and sharing for those not in the know or so that

Customer over corporate-led communications We’re currently hiring at First 10. A friend asked me what kind of roles we’re looking to fill. My response was, “two brand journalists“. She was puzzled, “do you mean PRs“, she said? “…aren’t there loads …..

Six top tips for ensuring a harmonious agency:client relationship Getting an agency or freelancer in to take care of your content marketing strategy can bean excellent way to get fresh ideas and expertise for your marketing strategy, as well as …..

How engaged are users of different social platforms? Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we’re updating it with a new infographic from Social JumpStart. This one has some additions …..

 Two apparently contradictory reports on UK digital ad spend Two stories in the marketing press caught my eye recently because they appeared to contradict each other and each is from an impeccable source. One set of figures comes from the …..

A review of the main web crowdsourcing services for marketing, design and development These service sound scarier than than the title suggests. I’m sure many consultants, agencies and companies are using services such as oDesk and 99Designs already. But I …..

What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked …..