Managing digital marketing

12 digital marketing fundamentals to get right in 2012 At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, available in the Slideshare embed at the end of the post. In this post I’ll highlight

What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked at the relative importance of company Facebook page visits against their main website visits. So I

An infographic emphasising the future skills gap for “data scientists” I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance. I noticed this infographic and thought it was useful for their emphasis of the importance  of ‘Data Scientists’ to the future

A 5 step process using 90-day time-boxes to help implement your plans The start of a new year always brings a period of reflection and forward planning. New strategies are created and exciting initiatives are launched. It’s often the case though, that plans and strategies end up in drawers, little changes and businesses continue on doing the

Evaluating technology options for innovation in marketing – know your hype cycle I’m noticing a lot more innovation roles in larger organisations recently. It’s great to see companies investing in understanding technology and marketing trends to try to create a roadmap for prioritising and implementing innovative digital technologies for marketing applications. If you’re involved in digital strategy,

More predictions for marketing using digital technology platforms in 2012 Wow: it’s 2012. Now thoughts naturally turn to the future. What might this year hold for the world of Digital Marketing? Of course none of us knows for sure. The rapid pace of change and the accompanying opportunities and threats facing players in the digital/tech space

and approaches to tackle them Hi! I manage the LinkedIn Web Managers group of which Dave Chaffey is also a member. When Dave saw the recent thread we had running about the current challenges for web and digital marketing managers, he suggested I do a guest post on Smart Insights, so we can “share the pain”

Life’s A Pitch (Part 2 of 3): Writing a decent creative brief Most people find writing a creative immensely difficult and more often than not, people make a bad job of it. This is designed to be helpful advice for all, regardless of whether you’re new to writing briefs or you’ve been in the industry for years. 

Our framework for owning marketing success Thanks for your comments and shares for our new Marketing Growth Wheel, it was good to see that many found this useful. We’ll be going into more depth on how to apply this in our guides and templates for members  in future. By way of an introduction, I wanted to explain

If you’re thinking of hiring an SEO or are an SEO – this is a must browse Earlier in January, you may have seen a useful piece of research completed by SEOmoz that looked into the costs and service structure of SEO agencies. I’ve included that below, but the main reason for this post is to alert

What does it take to win with E-Business? We believe that the secret to growing E-Business results in your organization is to benchmark to find a better balance between enablers, readiness and performance. Why are some organizations able to repeatedly …..

If you’re thinking of hiring an SEO or are an SEO – this is a must browse Earlier in January, you may have seen a useful piece of research completed by SEOmoz that looked into the costs and service structure …..

An infographic emphasising the future skills gap for “data scientists” I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance. I noticed this infographic …..

Life’s A Pitch (Part 2 of 3): Writing a decent creative brief Most people find writing a creative immensely difficult and more often than not, people make a bad job of it. This is designed to be helpful advice for all, …..

A 5 step process using 90-day time-boxes to help implement your plans The start of a new year always brings a period of reflection and forward planning. New strategies are created and exciting initiatives are launched. It’s often the case though, …..

What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked …..