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Visual search

Words aren’t enough, you need to step out of the box when it comes to engaging the audience

Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end - Agree or not? Definitely Not! I mean if this is the scenario, then how would every major social network, including Facebook, Snapchat, Instagram, and Twitter, make themselves better day in day out. You have to work on the go to come up with a fantastic idea. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. "/] If we talk about marketing in the earlier days, SEO was all about getting higher rankings by using all text, with no focus on visuals. This…

Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers

Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are already a "favourite" among avid shoppers. According to Pinterest  – a platform where an estimated 600 million monthly searches are performed through the visual Lens functionality  –  the majority of users come to the platform in a buying-state-of-mind. Some 87% of users said that the platform helped them make a purchase decision, 93% use Pinterest to plan purchases and an average shopper referred from Pinterest spends $50 per order. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to…

Chart of the Week: 36% of people have used visual search and over half say that visual information is more important than text when shopping online

Over a third of people have used or performed a visual search, according to new research from Intent Lab. A total of 36% of survey respondents said they have used visual search, which is the same rate as those who have performed voice searches, showing that search is changing. As well as the rise of visual search, 59% also said that visual information is more important than text, showing that you should be incorporating visuals into all aspects of your marketing strategy.

Mobile is more visual

When it comes to visual search, mobile is the most popular device with 53% saying their smartphone is the main device they use for this…