Whether you're joining the video revolution for the very first time, or thinking about your next online video project, one thing will be paramount to ensuring its success: preparation.
Like any other marketing strategy, setting clear goals for video production is an essential part of your preparation. Clearly defined goals will stop you from wasting time and money, and ensure your video delivers an effective message to your target audience.
It's all very well deciding you want to increase the use of online video in your marketing strategy, but skipping the vital step of setting realistic goals will limit the success of your project.
As Benjamin Franklin famously said: by failing to prepare, you are preparing to fail.
Goal setting is a powerful process to help keep you focused.…