Save up to 50% on annual marketing training memberships

Using hashtags for marketing

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing.

As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully use hashtags to improve their performance on this platform. According to a recent study, using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. [si_guide_block id="90264" title="Access our Quick Win – How to optimize Instagram marketing" description="This Quick Win will teach you a range of skills including post-planning tips, advice for creating powerful images, the best use of hashtags, and how to best caption your posts."/] The key is to always keep in mind your profile size while you find the right number of hashtags…

Are you using hashtags correctly?

The discipline of marketing is filled with jargon, especially within digital marketing where constant technological change causes prevailing shifts in the landscape. Never have there been more three letter acronyms (TLA). The elusive ‘hashtag’ symbol, which most people know from entering conference calls, still causes confusion amongst my clients and peers when used on social media platforms. Not so much what they are but when and how to use them. The approach laid out here is by no means an all-encompassing thesis study, merely a brief attempt to demystify the matter in my own subjective opinion. Hashtags, although used in IT since the seventies in a different context, were popularised by Twitter in the late noughties as a way of clustering similar topics into easily retrievable categories, i.e. search #summer to find all conversations categorised as a ‘summer’ topic. This enables you to join conversations on topics that…

How Do Thought Leaders & Social Media Influencers Use Hashtags On Twitter?

Last week I published a seemingly controversial article and infographic about how hashtags have become almost worthless for businesses. I found that many generic hashtags like #Marketing or #SocialMedia were magnets for bots or spammers. What I did not expect was such a fevered pushback from some of commenters and readers. They felt I took to harsh of a stand on hashtags and that they were still the best thing since sliced bread. And there were a lot of people who believed that.

Since so many people thought that hashtags were still relevant in business, I decided to take a look at how thought leaders and influencers are using them. For this sample I selected 30 thought leaders analyzed 15k of their most…

3 tools to find out the most popular and relevant topics

Before we look at tools for finding the best hashtags for twitter growth, I thought it best to explain what a hashtag is (I still often get asked this when talking to clients): A hashtag is simply a way for people to label and search for social media updates. It may be a trending topic such as #cybermonday or a campaign-specific label such as a discount or campaign name.  In most social networks if you click on the hashtag you see updates where others have used it. Hashtags originated on Twitter, but their popularity means that they're now ubiquitous across social networks as this History of Hashtags shows. Hashtags can help get your message across and engage your audience in a concept. For example, we recommended Smart Insights used #PlanToSucceed as a hashtag to highlight the importance of planning and to…