Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms

Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies both large and small have enjoyed success with these ultra-modern campaigns, tapping into the potential of social engagement to drive brand awareness, broaden reach, stimulate traffic and boost conversions. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] That being said, influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves,…