Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it?
Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it.
What is semantic search (also referred to as "semantic SEO") and how can it help improve organic search visibility?
Here's what digital marketers should know about semantic search.
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What is semantic search?
Semantic search is a data retrieval method where user intent and resources are represented in a semantic model, i.e. a hierarchy among concepts as well relationships (connectivity) among concepts and entities…
Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research
Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on SEO. Some sources state it’s crucial to select what’s called LSI keywords to boost your rankings. Others say LSI has no impact on the positions your website takes. After reading different opinions on the topic, I’ve realized there are lots of people who don't know what LSI actually represents.
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If you’re interested in SEO tendencies, you’ve obviously heard of the Latent…
How to use LSI keywords to boost your SEO
Back in the day, Google determined relevancy of an article mostly based on keyword density. In other words, the more you use a certain keyword in an article the better your rankings are. This method came to be known as keyword stuffing. As you can imagine, such SEO strategy led to the creation of some pieces of content that were virtually unreadable by a human eye, not to mention they were completely useless.
Of course, given that Google search engine is primarily concerned with finding the best content which can provide valuable information to the end user, keyword stuffing became quite a problem. So, in order to remedy the issue, Google started implementing LSI keywords instead.
What are LSI keywords?
LSI stands for latent semantic indexing. In short, LSI keywords are words that are semantically linked to your main keywords without directly…