How to plan your product launch using the RACE planning framework

You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. Equally, competition has never been as fierce.

Our product launch campaign playbook will guide you through the process of how to successfully launch your product online.

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It considers how to avoid common pitfalls encountered when launching a product and how to promote your online launch. These pitfalls commonly involve missed opportunities to reach or persuade your audience through the customer lifecycle. This visual shows…

How to optimize your marketing and media priorities for the year ahead

Smart Insights have launched their first 'playbook' in response to our members' feedback.

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What is a playbook?

Complex sports, such as rugby, cricket, and American football, often involve a huge amount of strategy and so it’s not unusual to find that the coaches in charge have a set of tried and trusted guides comprising the plans, strategies, and tactics to counter different scenarios that arise within a game. In American football they call these guides ‘playbooks’ and they include detailed notes, diagrams, and methods…

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