Guides and Templates

Managing email marketing playbook

Use our template to review how to improve your email marketing

How will this playbook help me and my business?

Our playbook series of marketing templates are aimed at helping you to quickly review the main activities you need to work on, to get better results from different digital marketing channels.

Despite the popularity of social media marketing with consumers and marketers to build relationships and brands, email marketing benchmarks show that, for most businesses, email marketing is superior at delivering commercial returns as sales.

Our Managing email marketing playbook shows you:

  • 20 key email marketing activities you must work on to get better results
  • These 20 success factors are grouped in the 7 steps of our 7 Steps to Email marketing success guide
  • Detailed best practice advice through links to Smart Insights templates, guides and the latest analysis in Smart Insights blog articles

Who is our Email marketing playbook playbook for?

This playbook is for everyone involved with crafting email marketing strategies to improve the effectiveness and efficiency of their email marketing including.

It is aimed at Marketing Directors, Managers, Email marketing and CRM specialists as well as Agencies involved in email marketing and wanting to improve their marketing automation.

Resource Details

  • Author: Dr Dave Chaffey, author of Total Email Marketing
  • Format: 8 page A4 page PDF template download with a checklist in 7 sections

About the author

Dr. Dave Chaffey

Dave ChaffeyDave is co-founder and content director of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.


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The Managing email marketing playbook is included in the

Email marketing and marketing automation Toolkit

Individual or Business members can access this and 15 other guides and templates in this toolkit

Learn more about individual or business membership options Already an Individual or Business Member? Login here

...or take a look at the other Guides and Templates in this Toolkit

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