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Headless commerce is rising its ‘head’ in the e-commerce space, empowering marketers to deliver extraordinary customer experiences. Here’s what you need to know about this new e-commerce strategy

Online shoppers seem to be embracing the Internet of Things (IoT) era like no other. The introduction of connected devices, applications, and touchpoints has brought about a drastic change in customer behavior and expectations. In-store interfaces, smart voice assistants, and Amazon Dash buttons are offering customers innovative ways to know about the product, read online reviews, and shop. [si_guide_block id="79186" title="Download our Free Resource – 12 common e-commerce marketing mistakes" description="Your e-commerce channels will already be a major contributor to your profit, but you need to avoid making these common mistakes."/] E-commerce sites like Amazon and eBay are staying on top of this digital trend by embracing headless commerce that allows them to deliver relevant experiences to their audience.

So, what is headless commerce, anyway?

Headless commerce…