PR may seem like a throwback but it can still deliver if combined with new digital tactics
We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It's perhaps nowhere near as pronounced as it is in the marketing and advertising spheres.
Outbound is out while inbound is in. Direct mail has been replaced by email. Social media has, in many ways, replaced socializing itself. It’s easy to think that 'old' means ineffective and outdated.
But that’s a massive oversimplification.
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Take public relations, for example. It might seem like a throwback to a different time, but that doesn’t make…
Use these steps to maximize your email outreach
It is difficult to argue against the benefits of automated email outreach when it comes to online marketing, be it for promoting your blog posts, software or conducting general sales pitches. However, the biggest challenge is to make them look personal. Sending emails is the easy part. The challenge is to get responses from the people we send the emails to. With the sheer number of emails that reach a person’s inbox, you really have to find a unique way of standing out in your recipients’ inbox.
To give you an idea how small tweaks can change the way your campaigns perform, here are some stats:
Research conducted by MailChimp indicates that adding both, the first and the last name of the recipient in the subject of the email can double the open rate when compared to adding just the first or last…