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Email marketing using Gmail

A new tool from Gmail lets you see what Gmail and its users think of your email based on a reputation score and spam reporting levels. Follow Tim Watson's tutorial for how to use it.

It’s no secret to email marketers that the major ISPs create reputation scores for email senders and that a good reputation is fundamental to getting delivered to the inbox. Until now you had no way of knowing your Gmail reputation score. Getting to the inbox has felt like ten pin bowling with a curtain in front of the pins. But over the summer Gmail made available a free tool for senders to obtain data on their own reputation. Finally you can know what Gmail users think of your email. I’ll cover in a minute how to sign up to see your own stats, but first a quick summary of why you’ll want to do this. Access gives you reports for…

A briefing and ressearch on the impact of Google's new Tabbed Inbox

December 2013 update: Return Path have released a comprehensive study evaluating the impact of Gmail's tabbed inbox. We have added it to the end of Tim's post to enable readers to compare their open and delivery rates in Gmail. In August 2013, Google made two important changes to the Gmail inbox that all email marketers need to understand.

What has changed?

The two changes that Google have made are distinct, but have been introduced together. 1. Tabs added to the inbox separating promotional, social updates and other email 2. Ads that look like emails may be placed at the top of the promotional tab These changes are being automatically rolled out to all Gmail users. As Gmail users access their inbox they will see this popup to inform them about the inbox change: Then the Gmail web interface looks…